A recent survey completed by International Communications Research (ICR) revealed that even in today's electronic world, consumers still clearly prefer regular mail for receiving documents, letters and messages; new product announcements and offerings; and confidential communications, such as ban

Credit card and financial services companies lead the pack when budgeting for call center activities. According to Purdue University research, credit card companies allocate 5.03% of their total budget to their call centers.

Vertis announced the results of its Customer Focus 2004: Ad Inserts study, which for the first time shows that advertising inserts are most likely to influence a consumer’s buying decisions and are the most popular form of media that shoppers turn to when looking for help with their purchasing de

The Direct Marketing Association (The DMA)announced that its Board of Directors voted unanimously to adopt significant changes to The DMA’s telephone marketing guidelines, and has also introduced a groundbreaking new set of rules for the use of online referral, or "viral," marketing.

A few months ago, I warned that we who do business on the Web should be wary of well-intended legislators who were crafting new regulations and, for the first time, legislation that would change the way many of us do business.

Like many of you, I've been following the controversy and court cases surrounding the US Federal Trade Commission's creation of a Do Not call List.

In recognition of the Sixth Annual National Coupon Month this September, the Promotion Marketing Association's (PMA) Coupon Council has announced this year's theme -- "Shopping Smart."

Spanglish Media, a division of Spanglish Communications, has announced the successful launch of MiCasita™, the National Direct Mail Program for Hispanic new movers and new homeowners. The program reaches Hispanic households in every major Hispanic Market in the US.

Vince Vellardita, President and CEO of ValCom, Inc.

A who’s who of national brands teamed with Point-Of-Purchase Advertising International (POPAI), the global, non-profit trade association of the at-retail marketing industry, in a national, groundbreaking research study that makes P-O-P a measured medium for the first time in the industry’s histor

Cupon Latino announced its entry into the nation’s top Hispanic markets. This aggressive expansion will increase Cupon Latino’s reach from 100,000 Hispanic households to over 1 million

The direct response advertising community is discovering that the Hispanic household represents a huge untapped marketing opportunity.

Online direct marketing and media company CoolSavings, Inc. has launched a highly targeted new program to reach consumers who wish to receive offers and product information geared toward Hispanic audiences.

The White House Office of National Drug Control Policy (ONDCP) announces a partnership between The Direct Marketing Association (The DMA) -- the largest trade association for businesses interested in direct, database and interactive marketing -- and the National Youth Anti-Drug Media Campaign.

Spanglish Media, a division of Spanglish Communications, has just announced the launch of MiCasita, the National Direct Mail Program for Hispanic New Movers and Homeowners. It is the first and only monthly, national shared mail program to effectively target this consumer.

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