Direct Marketing | HispanicAd.com

Ignore At Your Peril.

September 29, 2002

There’s a sign on the front door to my building. It says “No Menus, please.” The people in my building can’t stand it when restaurants leave stacks of take-out menus in our building’s vestibule, or when delivery people leave menus in front of our apartment doors. They clutter up the place.

Value of Internet Coupon Users.

August 30, 2002

CoolSavings, Inc. announced the results of a new national study of American coupon usage and promotional habits conducted by market research leader NFO WorldGroup.

DMA: Proposed Opt-In Law Will Cripple Direct Marketing IN Mexico.

August 12, 2002

The Direct Marketing Association (The DMA) called on the direct and interactive marketing industry to support the Mexican DMA in its lobbying activities against a proposed onerous Federal Personal Data Protection Law.

PMA Council Celebrates National Coupon Month.

August 12, 2002

The Promotion Marketing Association’s (PMA) Coupon Council announced this September as the Fifth Annual National Coupon Month, celebrating the many ways consumers can save money by using coupons.

The Typical Coupon Shopper For National Coupon Month.

August 10, 2002

Valassis, determined what a coupon shopper looks like in its September Consumer Navigator. The monthly report developed statistics that identify characteristics of coupon shoppers. The study found that:

* Coupon Shoppers are Stable, Big Spenders:

Millions of American Families Inundated With Direct Marketing For The Dead.

July 27, 2002

A new study released shows that approximately 17 million US households receive at least occasional direct mail and telemarketing for the deceased. Four million households get "a lot" of direct mail and telemarketing for deceased persons.

Potasinski On 'Direct Marketing to Hispanics: Business As Usual?'.

June 01, 2002

During the Los Angeles Direct Marketing Association's DM Expo 2002 on June 19 at Los Angeles Convention Center, Leon Potasinski, SVP, Director Marketing Services for La Agencia de Orcí & Asociados, highlighted how to reach Latinos effectively through direct marketing.

Email Marketing Produces Compelling Results For Catalogers & Retailers.

May 13, 2002

DoubleClick Inc. announced results of its Email Marketing Trend Report, which will be released on a quarterly basis.

June 30 Postage Rate Increase Likely To Accelerate Move To Postal Service Alternatives.

May 11, 2002

The Direct Marketing Association (The DMA) released survey results that indicate the upcoming June 30 postage rate increase will accelerate the movement of younger Americans away from First-Class Mail for bill payment, accelerating the United States Postal Service’s (USPS) financial crisis.

Change In Coupon Media Mix & Purchase Requirements Strategy Results In Less Products Moved.

March 24, 2002

A shift in the mix of media for coupon distribution and reduced frequency of coupon events, combined with suppressed consumer incentives, affected greatly the total number of coupons redeemed in the U.S. during 2001.

Direct Marketers Earn Profits On The Web.

March 17, 2002

A new report by the Direct Marketing Association (The DMA) found that more than half (55 percent) of all direct marketers who engaged in e-commerce transactions earned a profit on the Web in 2001. Of those not currently earning a profit, 55 percent anticipate being profitable in 2002.

E-Mail Marketing Campaigns Threaten Traditional Direct Mail Promotions.

March 15, 2002

In an effort to manage advertising dollars, many businesses are using e-mail marketing campaigns instead of traditional direct mailings, according to GartnerG2, a research service from Gartner, Inc.

Why Renting Email Lists Is A Bad Idea.

March 10, 2002

The rep called to introduce himself and introduce me to his company.

E-Mail Marketing Campaigns Threaten Traditional Direct Mail Promotions.

February 25, 2002

In an effort to manage advertising dollars, many businesses are using e-mail marketing campaigns instead of traditional direct mailings, according to GartnerG2.

GartnerG2 analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers.

Supermarket Supercards - Direct Response Vehicle.

February 25, 2002

Walk into a supermarket and often the first thing you see is a display rack full of point of purchase advertising.

A major player in the space is BrandAid Marketing Corp. whose Supercards Network runs in 650 stores in major cities and plans to be in 1080 by year-end.

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