It's no surprise that Moms are true dealmakers when it comes to shopping and saving money. For decades, marketers have tried to grab the attention of this influential demographic with compelling offers to save more on their brand through coupons.

In the wake of recent research indicating coupons distributed via FSI (free standing inserts) in newspapers rose 8.4 percent for the 12-month period ending June 30, 2010 compared to the year before, Coupons.com today issued new data that shows digital coupons grew 100 percent during the same peri

EPMG has launched a Hispanic Free Standing Insert (FSI) competitive reporting program. The program covers the top 15 Hispanic markets and publications within each of these designated markets.

The shopper experience study currently underway by The Integer Group and M/A/R/C Research revealed in their recent newsletter, The Checkout, that 60 percent of shoppers look for coupons before entering a store.

Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.

While global ad spend has softened in many sectors, one format, the direct response ad, or infomercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen. In total, direct response comprises 14% of all TV advertising, a figure that may continue to grow as blankets with sleeves, super absorbent towels and language learning CDs gain a mixture of mainstream awareness and web virality.

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.

For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it's important to keep in mind that while the "goal" of most of Hispanic advertising is direct response in nature, most Hispanic media spending does not go into performance media platforms like Direct Response TV (DRTV), direct mail and telemarketing.

Omni Direct, Inc. announced ground-breaking results from a recent matchback study.

For some time, I've been guilty of speaking in terms of Direct Response (DR) and Brand as if they were black and white. Left and right. Obama and McCain. You get the idea.

Finelight, Inc. is now providing direct response services for Medicare y Mucho Más, or MMM, Puerto Rico’s largest Medicare Advantage plan.

Valassis announced that shoppers saved nearly $3.5 billion with coupons in 2009, according to the Year-end 2009 Consumer Packaged Goods (CPG) Coupon Industry Facts Report recently released by NCH Marketing Services, Inc., a Valassis company.

Free Standing Insert (FSI) coupon activity increased 8.0 percent during 2009 versus the previous year to more than 272 billion Coupons Dropped according to Marx Promotion Intelligence, a division of TNS Media Intelligence.

The Household Diary Study (HDS) is a multi-year research study funded by the United States Postal Service.

More U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) items with 1.6 billion coupons redeemed in the first half of 2009, up 23 percent from last year1. But which consumers are using coupons? According to new research from The Nielsen Company:

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