The Household Diary Study (HDS) is a multi-year research study funded by the United States Postal Service.

More U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) items with 1.6 billion coupons redeemed in the first half of 2009, up 23 percent from last year1. But which consumers are using coupons? According to new research from The Nielsen Company:

Scarborough Research released an analysis highlighting the ways households are obtaining coupons. The study found that text messages and/or email are an emerging method for households to obtain coupons. 8.6 million (eight percent) of U.S. households currently acquire coupons via text messages and/or email.

Listen Up Español (LUE), the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, announced Randall Anderson is the company's new Vice President of Sales & New Business Development.

Orange County Register Communications and the Los Angeles Times Media Group (LATMG) announced the launch of OCSaver/Local Values --- an advertising insert distribution solution providing effective, targeted reach to Orange County households.

There are currently two big shifts going on in the direct marketing world that affect email marketers: the decline of direct mail and the rise of social media.

The Decline of Direct Mail

Latin-Pak has been building and enhancing their Hispanic database capabilities, which now includes: direct mail, email and mobile.

Strong evidence suggests that consumer spending, a bulwark against recession over the last year even as the energy prices surged and housing marketing sputtered, has slowed sharply.

Gas Station TV announced an industry-first, new creative product to increase frequency and brand retention for advertisers - the Echo Ad(TM).

The year 2008, in short, presented an extraordinary set of challenges to the practitioners and suppliers of direct mail marketing.

Latin-Pak now includes Contextual Messaging to Hispanics in its direct marketing repertoire. Latin-Pak's Contextual Marketing addresses the branding of a product by matching categories or key search words to the advertisers message broad scope of US Hispanic web sites.

The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report.

“Freydell+Torres Diversity is here to fulfill this new role, with an expanded digital offering,” said owner-partner Humberto Freydell in announcing the agency's evolution.

On several occasions, I have conducted highly informal research on what people want to receive through email. Nothing fancy, just me asking friends and family what they want companies to send them. "Coupons" is always the first answer.

The session, “From John Q Sample to Juan Q Sample”, represents the first time the topic of reaching Hispanics has been included in the DMA’s general assembly. The DMA’s Directo council, focused specifically on direct marketing to U.S. Hispanics, is sponsoring the session.

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