Direct Marketing | HispanicAd.com

U.S. Postal Service proposes new pricing.

April 08, 2006

The U.S. Postal Service has unveiled proposed new pricing incentives that would effectively reshape the future of mail and provide benefits to both business customers and the Postal Service. The current pricing structure for postal products relies primarily on a weight based system.

Hispanic Dining Habits.

October 01, 2005

ADVO, Inc. has major implications for restaurant operators searching for new ways to reach the burgeoning Hispanic consumer market, which has grown in population by 50% over the past decade.

Growth Trends Continue For Direct Marketing.

September 17, 2005

This year, companies will spend more than $161 billion dollars on direct marketing in the United States, according to an independent study commissioned by The Direct Marketing Association. Measured against total U.S. sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the U.S. economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.

Consumers Rave About Deal Enjoyment Using Coupons.

August 08, 2005

According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor.

Email Marketing Generates More Revenue Than Broadcast Mailings.

July 22, 2005

JupiterResearch released the report entitled, "The ROI of Email Relevance: Improving Campaign Results Through Targeting," which quantifies the top and bottom line impact that targeted marketing tactics can have on email campaign performance.

First Half 2005 Most Active Half Year Period For FSI Coupons.

July 09, 2005

The Marx FSI Trend Report issued reports that during the first six months of 2005, more than 136 billion coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3 percent from the same period one year ago. That is the largest number of FSI coupons distributed in any half year since 1995, when Marx Promotion Intelligence began tracking the FSI industry.

Consumer Focused Rebates Linked Sales Increase.

June 20, 2005

The Promotion Marketing Association announced the top-line findings of a research study on rebate promotions.

Directo Hispano Tapping Into Opportunity.

April 16, 2005

A new business model implemented by Directo Hispano, Inc. may just be the solution for scarce DM bilingual professionals and limited dollars.

Hispanic Direct Marketing. What Are You Waiting For?

April 09, 2005

If you think that you may be overlooking the potential of direct marketing to the Hispanic market, you may be right.

The direct marketing industry generates more than 3 trillion in revenues, and that doesn't include the online and interactive area. And yes, the Hispanic potion of this revenue is increasing.

Getting More From Call Centers.

April 03, 2005

Call centers have become essential to the marketing and customer care strategies of many businesses over the past 30 years. But our experience shows that most of these facilities don't maximize their usefulness.

Results Validate Email's Role In Facilitating & Driving Ecommerce For Leading Retailers.

March 18, 2005

Bigfoot Interactive announced the release of its quarterly vertical benchmark analysis for Q4 2004 email communications campaigns.

Important Trends In Direct Marketing Spending.

March 14, 2005

Direct marketing may once have been the red-haired stepchild of advertising, but not any longer, according to a recent online survey co-conducted by Tivoli Partners and Interactive Marketing & Research (IMR).

Direct Link Between Integrated Marketing & Profits.

March 14, 2005

The Promotion Marketing Association today announced the top-line findings of an in-depth research study concerning the return on investment (ROI) from a brand’s commitment to an integrated marketing strategy.

DMA Multichannel Marketing Survey.

March 11, 2005

The DMA has partnered with DoubleClick and launched a new survey initiative to create benchmarks for leveraging multichannel marketing opportunities.

Average Face Value Of FSI Coupons Surpass $1 Mark In 2004.

March 04, 2005

In 2004 the average face value of coupons distributed within newspaper Free Standing Inserts (FSIs) reached beyond the $1.00 mark for the first time.

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