The U.S. Postal Service has unveiled proposed new pricing incentives that would effectively reshape the future of mail and provide benefits to both business customers and the Postal Service. The current pricing structure for postal products relies primarily on a weight based system.

ADVO, Inc. has major implications for restaurant operators searching for new ways to reach the burgeoning Hispanic consumer market, which has grown in population by 50% over the past decade.

This year, companies will spend more than $161 billion dollars on direct marketing in the United States, according to an independent study commissioned by The Direct Marketing Association. Measured against total U.S. sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the U.S. economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.

According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor.

JupiterResearch released the report entitled, "The ROI of Email Relevance: Improving Campaign Results Through Targeting," which quantifies the top and bottom line impact that targeted marketing tactics can have on email campaign performance.

The Marx FSI Trend Report issued reports that during the first six months of 2005, more than 136 billion coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3 percent from the same period one year ago. That is the largest number of FSI coupons distributed in any half year since 1995, when Marx Promotion Intelligence began tracking the FSI industry.

The Promotion Marketing Association announced the top-line findings of a research study on rebate promotions.

A new business model implemented by Directo Hispano, Inc. may just be the solution for scarce DM bilingual professionals and limited dollars.

If you think that you may be overlooking the potential of direct marketing to the Hispanic market, you may be right.

The direct marketing industry generates more than 3 trillion in revenues, and that doesn't include the online and interactive area. And yes, the Hispanic potion of this revenue is increasing.

Call centers have become essential to the marketing and customer care strategies of many businesses over the past 30 years. But our experience shows that most of these facilities don't maximize their usefulness.

Bigfoot Interactive announced the release of its quarterly vertical benchmark analysis for Q4 2004 email communications campaigns.

Direct marketing may once have been the red-haired stepchild of advertising, but not any longer, according to a recent online survey co-conducted by Tivoli Partners and Interactive Marketing & Research (IMR).

The Promotion Marketing Association today announced the top-line findings of an in-depth research study concerning the return on investment (ROI) from a brand’s commitment to an integrated marketing strategy.

The DMA has partnered with DoubleClick and launched a new survey initiative to create benchmarks for leveraging multichannel marketing opportunities.

In 2004 the average face value of coupons distributed within newspaper Free Standing Inserts (FSIs) reached beyond the $1.00 mark for the first time.

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