Rella:Cowan Advertising took home the prestigious Mosaic Award from the ADDY Awards ceremony on Saturday, February 19th for a direct mail series created for CMG Partners in support of its Hispano practice.

Customer Focus 2005 Automotive Direct Marketing study, which reveals that 73 percent of adults who plan to purchase a new vehicle responded to automotive direct mail they received.

Customer Focus 2005 Financial Direct Marketing study, which reveals that 22 percent of credit card holding adults expressed interest in cards that offer points for merchandise or airline tickets, and 21 percent believe that receiving money back on purchases is a more appealing offer.

Customer Focus 2005 Insurance Direct Marketing study, which reveals that 20 percent of total adults expressed interest in purchasing mortgage insurance, and 18 percent would consider purchasing high face life insurance.

Customer Focus 2005: Nonprofit Direct Marketing study, which reveals that nonprofit direct mail readership has increased from 53 percent in 2003 to 59 percent in 2005.

America’s love affair with the coupon continued in 2004, as 251 billion coupons were distributed within newspaper Free Standing Inserts (FSIs). According to the annual Marx FSI Trend Report, this represented a 7.7 percent increase in comparison to 2003. Over 850 FSI coupons were issued for every U.S. citizen with potential per-person savings of nearly $1,000.

Scarborough Research released an analysis which finds that almost half of adults in Buffalo, NY, and Providence, RI, use grocery coupons at least once per week . The third city in the ranking of Scarborough’s 75 markets is Milwaukee with 45 percent.

Harte Hanks is getting the first results on redemption rates for coupons inserted in its “Pensando en Ti” shopper (distributed to 1.1 million households in Southern California, launched last March, CPM US $10).

The Directo Days 4th Annual Hispanic Direct Marketing Professional of the Year Award will be awarded to an individual, elected by his or her peers, who has made a significant contribution to direct marketing by targeting the Hispanic segment successfully.

The Promotion Marketing Association (PMA) Coupon Council announced 2003 coupon distribution and usage data in advance of September, the seventh annual National Coupon Month.

Carmen’s Cupones y Consejos (Carmen's Coupons, Tips and Advice) announced that America Online (AOL) is back for more. They are launching a new Hispanic direct mail effort through the Carmen’s program just in time for Back to School.

Just in time for Back-to-School and Hispanic Heritage Month, the Hispanic Scholarship Fund (HSF) will be reaching 2.5 million Hispanic households this September through Carmen’s Cupones y Consejos (Carmen's Coupons, Tips and Advice).

ADS Media Group based in San Antonio, Texas is set for it’s first monthly distribution to the doors of Hispanic homes in California, Texas, Arizona and Illinois starting August 15th.

Organizers of the El Premio de la Gente, Latin Music Fan Awards 2004, and ADVO will deliver the event's award ballots to more than 2.4 million Hispanic households beginning August 16th.

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