Interactive

Terra, a global digital media company and bilingual content producer with a presence in 19 countries, names Alfredo Pedroso their new Director of International Sales - Latam.

Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties.

Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016.

As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.

Online video will continue to enjoy its place in the sun, especially as the connected-TV category grows. According to an April 2012 analysis by Leichtman Research Group (LRG), 38% of US households—roughly two in five—will have at least one TV connected to the internet in 2012.

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. DOWNLOAD Report Here.

Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s more precise targeting ability has come a greater emphasis on delivering the right message to the right audience.