The American Association of Advertising Agencies (AAAA) and the Internet Advertising Bureau (IAB) issued proposed contract terms and conditions for agencies and Internet media companies in connection with the ordering and placement of advertising on the World Wide Web.
Jupiter Media Metrix reports that the number of different (unique) vertical online ads increased by nearly 70 percent during the fourth quarter of 2000 but warns that their return on investment (ROI) is still unproven.
Consumer-oriented portals in Latin America are experiencing a significant shakeout. Driving this shakeup is the failure of portals to meet consumer demands for communications, content, and ecommerce features and consequently attract and retain loyal Internet users.
In preparation for a unique nationally televised town hall with Mexican President Vicente Fox during his first trip to the United States as President of Mexico, Univision Online, Inc.is accepting inquiries from the public -- through its portal, www.univision.com
Ask Jeeves en Español, a joint venture between Ask Jeeves International, Inc. and Univision Online, Inc., announced the launch of Pregunta.com, the first natural-language question answering service for Spanish-speakers worldwide.
24/7 Media Inc. has launched a Multi-Cultural Services Channel featuring e-mail marketing and Web site advertising for advertisers to reach African-Americans, Latin-Americans and Asian-Americans online.
The Internet ratings report for the month of February 2001 from Nielsen//NetRatings reveals that lower income Web surfers at home grew at a faster clip than any other income group, spiking 46 percent since February 2000.
More Hispanic and Asian households in America are online than Caucasian and African-American households, according to a recent report by The Insight Research Corporation, a leading telecommunications market research firm.
The Yankee Group's recently published Report, "The Seven Key Factors for Success in Online Retailing," identifies the essential elements of an effective business plan for achieving results selling online.
Business-to-business activity accounted for a significant share of overall e-commerce, with manufacturing ($485 billion in shipments ordered online) overshadowing business-to-consumer transactions such as retail trade ($15 billion in online sales) for 1999, according to the first official e-comme
Univision Online, Inc. announced that it will sponsor an online contest to enable two Univision.com visitors the chance to win round-trip airfare and admission tickets to the Oscar De La Hoya vs. Arturo Gatti fight on March 24, 2001 in Las Vegas, Nevada.