Searching for innovative ways to reach young consumers, Head & Shoulders makes its debut in the field of interactive marketing with the launch of Mission Refresh, an internet game created to promote the new Head & Shoulders Refresh shampoo.
Jupiter Media Metrix reports that online ads reached a record level of over 172 billion impressions during the fourth quarter of 2000 while top Web media companies stocked 28 percent of their sites with non-paid self-promotional ads.
Nielsen//NetRatings reports that Miami, Cincinnati and Houston had the highest percentage of streaming media consumption in December 2000. Miami was No. 1 with 43 percent or 506,000 Web surfers accessing streaming media content from home.
Terra Lycos announced the launch of three new services on Terra.com as part of its growing U.S. Spanish-language offerings. The new services are the Tripod homepage building site, Instanterra instant messenger service and Disco Virtual file storage service.
Jupiter Media Metrix announced that small and fragmented wireless and interactive television audiences in the U.S. will limit advertising opportunities on post-PC platforms, making them secondary digital marketing vehicles.
According to a recent survey of Internet users conducted by the Consumer Electronics Association (CEA), consumers believe they should get content online for free. The results of the survey show that 89 percent of Internet users download multimedia content and information.
Witeck-Combs Communications and Harris Interactive signified their business objectives last month by agreeing to serve as each other’s exclusive, preferred provider of services to the lesbian and gay market.