Interactive

Cybereps, an online ad sales and marketing firm, and Interep Interactive, the online advertising and streaming media division of radio company Interep, are joining forces to become the first interactive marketing and integrated media sales and web publishing company.

Terra Lycos announced that it has launched the first Spanish and English Wireless Application Protocol (WAP) portal available at http://wap.terra.com, which joins its English language WAP portal http://wap.lycos.com., launched

U.S. Internet search engine AltaVista Co. set up its first local language Web site in Brazil as the first step in a $20 million to $30 million investment push in Latin America.

Nielsen//NetRatings revealed that streaming media consumption skyrocketed to an all-time high in November 2000, with 35 million Web users at home accessing streaming content, a 65 percent increase from 21 million during the same month last year (see Table 1).

The Internet Advertising Bureau commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study in order to help value the advertising impact of online communications, since much of what is known and predicted about the medium is within the context of direct marketing.