Cybereps, an online ad sales and marketing firm, and Interep Interactive, the online advertising and streaming media division of radio company Interep, are joining forces to become the first interactive marketing and integrated media sales and web publishing company.

Though the typical Internet surfer has often been depicted as a teenage boy wearing a backwards baseball cap, a new report from Statistical Research, Inc. (SRI), suggests that girls are actually more avid Web users.

San Francisco-based web consulting and marketing firm Marketleap released guidelines for any company wanting to improve its web presence.

Terra Lycos announced that it has launched the first Spanish and English Wireless Application Protocol (WAP) portal available at http://wap.terra.com, which joins its English language WAP portal http://wap.lycos.com., launched

The introduction of the Internet gave rise to a new advertising medium. In comparison with other media the Internet offers better measuring tools in which to quantify exposure, impact, and effectiveness of advertising campaigns.

El Sitio, Inc. received Yahoo! Internet Life's top award in the Latino community category in the magazine's "100 Best Sites for 2001" rankings.

U.S. Internet search engine AltaVista Co. set up its first local language Web site in Brazil as the first step in a $20 million to $30 million investment push in Latin America.

Consolidation among cable system operators and the increasing availability of new services, such as digital basic, video-on-demand, and interactive TV, will push the number of U.S.

Nielsen//NetRatings revealed that streaming media consumption skyrocketed to an all-time high in November 2000, with 35 million Web users at home accessing streaming content, a 65 percent increase from 21 million during the same month last year (see Table 1).

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The Internet Advertising Bureau commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study in order to help value the advertising impact of online communications, since much of what is known and predicted about the medium is within the context of direct marketing.

The year 2000 has been a year of highs and lows in the Internet industry. The dot.com market high was followed by a steep decline that began in March and continues into the year 2001. Many dot.coms cut personnel, began cost saving strategies, and others closed.

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