Interactive | HispanicAd.com

Cybereps & Interep Interactive Merge.

December 10, 2000

Cybereps, an online ad sales and marketing firm, and Interep Interactive, the online advertising and streaming media division of radio company Interep, are joining forces to become the first interactive marketing and integrated media sales and web publishing company.

Girls Are More Dedicated Net Users.

December 10, 2000

Though the typical Internet surfer has often been depicted as a teenage boy wearing a backwards baseball cap, a new report from Statistical Research, Inc. (SRI), suggests that girls are actually more avid Web users.

New Year's Resolution Ffor Running A Smarter Business Website.

December 10, 2000

San Francisco-based web consulting and marketing firm Marketleap released guidelines for any company wanting to improve its web presence.

Terra Lycos Launches First Bilingual Wap Portal.

December 09, 2000

Terra Lycos announced that it has launched the first Spanish and English Wireless Application Protocol (WAP) portal available at http://wap.terra.com, which joins its English language WAP portal http://wap.lycos.com., launched

Click Throughs: Measuring A Communication Medium By Different Standards.

December 09, 2000

The introduction of the Internet gave rise to a new advertising medium. In comparison with other media the Internet offers better measuring tools in which to quantify exposure, impact, and effectiveness of advertising campaigns.

AltaVista $20-30 Million LatAm Push In Brazil.

December 04, 2000

U.S. Internet search engine AltaVista Co. set up its first local language Web site in Brazil as the first step in a $20 million to $30 million investment push in Latin America.

ElSitio.com Garners Top Honors.

December 04, 2000

El Sitio, Inc. received Yahoo! Internet Life's top award in the Latino community category in the magazine's "100 Best Sites for 2001" rankings.

Streaming Media Usage Spikes 65% Over the Past Year.

December 03, 2000

Nielsen//NetRatings revealed that streaming media consumption skyrocketed to an all-time high in November 2000, with 35 million Web users at home accessing streaming content, a 65 percent increase from 21 million during the same month last year (see Table 1).

Consolidation & Service Deployment Will Drive Digital Cable Into 27 M Homes By 2005.

December 03, 2000

Consolidation among cable system operators and the increasing availability of new services, such as digital basic, video-on-demand, and interactive TV, will push the number of U.S.

Latino.com Moves To Subscription Model.

December 02, 2000

Latino.com's subscribers enjoy access to the most current news, reviews,
contests and to over 1,000 original articles published by Latino.com in the last 5 years.

IAB: Online Advertising Effectiveness Study.

December 02, 2000

The Internet Advertising Bureau commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study in order to help value the advertising impact of online communications, since much of what is known and predicted about the medium is within the context of direct marketing.

Reaching Hispanics & LatAMs Online: Where do we go from here?

December 02, 2000

The year 2000 has been a year of highs and lows in the Internet industry. The dot.com market high was followed by a steep decline that began in March and continues into the year 2001. Many dot.coms cut personnel, began cost saving strategies, and others closed.

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