Interactive

San Francisco-based web consulting and marketing firm Marketleap released guidelines for any company wanting to improve its web presence.

The introduction of the Internet gave rise to a new advertising medium. In comparison with other media the Internet offers better measuring tools in which to quantify exposure, impact, and effectiveness of advertising campaigns.

U.S. Internet search engine AltaVista Co. set up its first local language Web site in Brazil as the first step in a $20 million to $30 million investment push in Latin America.

Nielsen//NetRatings revealed that streaming media consumption skyrocketed to an all-time high in November 2000, with 35 million Web users at home accessing streaming content, a 65 percent increase from 21 million during the same month last year (see Table 1).

The Internet Advertising Bureau commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study in order to help value the advertising impact of online communications, since much of what is known and predicted about the medium is within the context of direct marketing.