The iPad is still a ways off from becoming a “fourth screen” and creating new revenue streams for content providers, according to Knowledge Networks’ How People Use Media: iPads – A First Look report. A survey of 205 iPad owners and users, the report found early adopters are not demonstrating unique behaviors: six of the seven top reported activities are familiar ones, like web surfing and email.

Wikipedia, the “multilingual, web-based, free-content encyclopedia project,” was created in 2001 and celebrates its tenth anniversary on January 15, 2011. DOWNLOAD REPORT HERE.

As the economy chugs toward recovery, online ad spending will continue to grow. This is partly because of the economic instability itself, which has caused many marketers, including large brands, to shift big portions of budget from traditional media to digital.

Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring to you 11 real-life stories of online marketing success.

Brands, businesses and organizations spend valuable time and resources targeting audiences, predicting where they can be reached and determining how they want to be reached. The answer is simple: They are everywhere, and they don't want to be reached.

Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material.

The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.

Steady budgeting and a priority on lead quality over quantity highlight the results of this year's Marketing Budget Trends white paper, an annual study of business-to-business marketing trends conducted jointly by Goldstein Group Communications and Hearst Business Media.

This year, 32.3 million moms will go online at least once a month. eMarketer defines a mom as any adult female with children under 18 in the household. That means a lot of little eyes will be looking over her shoulder or under her elbow at the screen, taking in all the sights (and sites).

comScore, Inc. released results from a study of the e-commerce landscape in Latin America.

Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.

comScore, Inc. released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption.

Smaato Inc. released its latest mobile advertising whitepaper about the US market in association with MobileSQUARED.

The Web Marketing Association announces the Call For Entries for the 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

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