Research has suggested that cause marketing appeals to US consumers, and that millennials in particular care about social and environmental issues.

New research commissioned by Best Buy and conducted by e-Rewards reveals that people believe in the notion of the connected world.

Unless you've been pulling a "Sleeping Beauty," welcome to the digital revolution. You have only to dig so deep on MediaPost and other marketing websites to know that the media landscape has evolved and changes every day. The most dramatic change is in sports.

We all know that the holiday season is the most important time of year for online merchants. And this recessionary year will be especially competitive as more merchants duke it out for every prospective shopper.

Terra announced that it is the winner of a 2010 New Media Award, presented by the New Media Institute. The New Media Awards is an annual competition celebrating excellence in online communications.

The infamous “digital divide” is finally showing real signs of narrowing, as more and more research gives evidence of rising home broadband usage among black adults.

Online video is usage is increasing in the healthcare industry, among both consumers and physicians alike.

MediaMind Technologies Inc. released new research on retail titled, “’Tis the Season for Retail: Using Online Display to Boost Store Traffic.” The study reveals that although online retailers double the monthly average on holiday advertising, users are underexposed to retail campaigns.

The Interactive Advertising Bureau (IAB)introduced its “Digital Audio Advertising Overview” Platform Status Report, which defines the digital audio category and provides a snapshot of the marketplace audience size and demographics as well as outlining the players in the market, the vehicles currently used to deliver content and advertising formats, and some of the most important metrics for measuring success. DOWNLOAD REPORT HERE.

Evidence is growing to show that the infamous “digital divide”—the gap between technical haves and have-nots—is narrowing within the black community. Marketers that have put off digital campaigns targeting this demographic group are slipping further behind those that realized the potential this audience presents.

At the sixth annual MIXX Awards, presented by the Interactive Advertising Bureau (IAB), to recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year.

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.

Retailers looking to up the value of their email communications and get more messages opened and clicked on should look to their transactional mailings as a vital marketing tool, based on data in Experian Marketing Services’ “The Transactional Email Report.”

Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps.

Online video is a fast-growing channel in digital marketing, and North American marketers are confident that video will prove beneficial to their email efforts, according to “The 2010 Video Email Marketing Survey and Industry Trends Report” from the Web Video Marketing Council.

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