Terra USA has partnered with the leading Puerto Rican celebrity chef Cielito Rosado, to manage her online brand extension.  Beginning with today's re-launch of the official website www.cielitorosado.com, Terra USA will oversee all aspects of Cielito Rosa

We've all been subjected to the "fans and friends" outburst -- whether as an agency, a peer, or in casual cocktail conversation with self-made celebrities of the digital age. Sound familiar?: "We got 200 fans overnight." Or, "I'm doing really well.

The next time you're walking down the street, take a moment to realize how much of your day is spent looking down.  Then take a look around and observe this same behavior in the masses around you.

Millennials are the first generation to be raised with online media. As young adults, ages 18 to 34, these digital natives quickly adopt new technologies, then adapt them to fit their lifestyles. If something that suits them better comes along, they are quick to move on. Indeed, 24% of respondents in this age group chose “technology use” as the trait that sets them apart from previous generations, according to the Pew Research Center.

The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.

Interactive is a term that can encompass the entire buzzword category -- social, viral, mobile, digital and even most non-traditional (for all you experiential or promotions gurus!).

Talking to consumers requires consumers giving you their time. The entire value of the typical display "impression" is wrapped up in the hope that at some point, while a consumer is on a particular Web site, that consumer stops what he was doing and spends time reading your marketing message.

Todobebé, Inc. launched Blogs de Mamás program from the annual BlogHer conference in NYC.

Chris Craig - Chief Marketing Officer - Evenflo

The recently published report by the Pew Hispanic Center, The Latino Digital Divide: The Native Born versus The Foreign Born, highlights some important facts and opportunities for Hispanic online marketers.

Video consumption across multiple platforms is a now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.

When it comes to digital, there's an unfortunate conversation that still goes on among marketing folk: one that sounds like a conversation on integrating digital, but really plays more like rattling off a list of individual online initiatives.

The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat.

The Nielsen Company reported in June that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in 3 minutes spent online.

Centro announced the first in a series of research surveys and reports designed to shine a spotlight on various aspects of the online advertising workplace. The first study gauges digital media planning efficiency and workforce productivity.

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