Audience targeting is under fire from consumers, advocacy groups and legislators. Advertisers are spending bigger bucks on targeted campaigns, but brands remain wary of rousing consumers’ ire and growth is limited because of uncertainty about rules and regulations that could be passed soon.
The Online Publishers Association(OPA) released a new research study, "A Sense of Place: Why Environments Matter," that will be unveiled during the 2010 Eyes on the Internet tour kicking off in the Detroit area on June 16th at The Townsend Hotel.
Isidra Mencos of BabyCenter en Español leads a team of writers, editors, translators and physicians in providing cultural, lifestyle and medical content tailored to the needs and sensibility of the Hispanic population in the US. Ms.
Americans use a range of approaches to keep informed about what is happening in their communities and online activities have been added to the mix. Face-to-face encounters and phone calls remain the most frequent methods of interaction with neighbors. At the same time, internet tools are gaining ground in community-oriented communications. DOWNLOAD REPORT HERE.
Earlier this week I taught the inaugural session of Online Marketing School. It's a new crash course in marketing organized by nextNY, a social network for young people who have a stake in the future of tech and new media in New York City.
The availability of digital place-based video has reached a critical mass. Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the Arbitron Digital Place-based Video Study 2010. Seventy percent of U.S. residents aged 12 or older recalled seeing a digital video display in at least one of the 18 venue categories examined in this report; that translates to approximately 181 million Americans. More than half of persons aged 12 or older recall seeing one in the past week.
Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010.
The Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.
A Note from Gord Hotchkiss, Search Insider Program Chair: At the past Search Insider Summit, we invited Michelle Prieb and Jen Milks from Ball State University to come and give us an outsider's view of search from a Gen:Next perspective.
A new report released today by the Online Publishers Association (OPA) found that advertising effectiveness scores on quality, original content sites as represented by OPA members, were numerically higher than on the Web, portals or ad networks.
Having raised millions in venture capital and worked with major brand advertisers to deliver millions in digital media, I have noticed that the two worlds both intersect and parallel each other more than one might think.
Thanks to a convergence of technology and consumer habits, both fueled by the advancements of the 21st century, there is a growing trend among digital advertisers to purchase their key audience rather than buying specific destination media -- and this is a positive development for marketers.