Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI)released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of c

Change is happening within the US Internet population on many levels. The average age of Internet users is rising in tandem with that of the general population, for example, and racial and ethnic characteristics are more closely mirroring those in the offline population.

It's hard to believe it's been 10 years since the dot-com bubble burst. The actual date, March 10,  passed quietly a few weeks ago. I remember those times as if they were yesterday.

Consumers are more likely to read and act upon online advertising than they were a year ago, according to the second year of an Opinion Research Corporation consumer preference survey sponsored by Adfusion, an article-based advertising network and division of ARAnet.

The Network Advertising Initiative (NAI) released the results of a first-of-its-kind study measuring the pricing and effectiveness of behaviorally-targeted (BT) advertising online.

How does online become more than just a line item on a flowchart?

The Federal Communications Commission delivered to Congress a National Broadband Plan setting an ambitious agenda for connecting all corners of the nation while transforming the economy and society with the communications network of the future -- robust, affordable Internet.

The newest AOL Hispanic CyberStudy includes some great data that has inspired me to share a theory I have about online Hispanics: Most Hispanics expect Hispanic websites to be poor quality and, as result, use the general market version of a site even if Spanish is their preferred language.

Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey's User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat.

Despite entering a more mature phase in its evolution, online retail in both the US and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc.

New consumer research from Leichtman Research Group, Inc. (LRG) found that 24% of all households have a television connected to the Internet. These connections vary from connecting through a video game system, a Blu-Ray player, or the TV set itself.

According to The Digital Entertainment Revolution a digital entertainment revolution is occurring, as consumers take increased control of how they use media and entertainment devices. Consumption of TV, film, music and video games is changing as consumer expectations increase. “On demand” content, interactivity and mobility, Internet social networks and User Generated Content (UGC) are also competing for consumer mindshare as they integrate into the media consumption experience. DOWNLOAD REPORT HERE.

Experian Marketing Services announced the launch of the latest version of its annual digital benchmark report, updated to reflect consumer behaviors and preferences in 2010. The 2010 digital marketer: Benchmark and trend report is designed to help marketers better connect with consumers as companies worldwide continue to shift to digital channels at a faster pace. DOWNLOAD REPORT HERE.

The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. DOWNLOAD REPORT HERE.

Part of the attraction of search advertising is that since it targets consumers toward the bottom of the purchase funnel, ads are served to users likely to convert. But display ads appear to a wider swath of consumers, pulling some into the purchase funnel and thus energizing search.