Delta Air Lines announced the launch of Despegando, a new Spanish-language section of SKY magazine, the world's most-read onboard lifestyle magazine.

Maya Publishing Group LLC., the publisher in the US Hispanic Market of TVnotas USA, H para Hombres and H Extremo, announced that Jusmir Gonzalez has been named the Editorial Director for TVnotas USA magazine.

The magazine is creating a Cosmo-branded editorial package aimed at the English-speaking Hispanic audience that will include a twice-yearly stand-alone print and digital edition called Cosmopolitan Latina to launch in May 2012, as well as bonus content in targeted copies of the monthly edition of Cosmo.

Logos PR signed an independent sales representative agreement with GW Publishing for ESPN Deportes and Vivir Mejor which will be launching a Miami edition in February 2012.

By: Steven Rousseau, Vice President of Automotive

For the first time ever, J.D. Power and Associates featured a panel focused on Hispanic consumers at the recent JD Power Automotive Internet Roundtable conference.

Forget the future, new media is changing the way we do cause marketing today. Organizations are successfully using new technologies to promote their products and services, but the opportunity is equally as ripe to market your cause. DOWNLOAD Report Here.

Acculturation has always played a central role in Hispanic marketing. In the early days, it helped marketers understand the basics of how Latinos were different from mainstream consumers. This led to the development of targeted initiatives that made great strides at penetrating this growing market. Today, acculturation continues to be the ‘segmentation of choice’ for most advertisers, and is helping them understand the diversity within the segment, especially as it relates to the use of the Spanish language and media. By David Burgos / Miller-Brown

The Los AngelesTimes recently released guidelines for the use of Latino vs. Hispanic stating that the term Latino was the preferred term. By Monica Talan - Univision Insights Blog

Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor estimates released this week by Media Economics Group.

Meredith Corporation unveiled The Meredith Engagement Dividend, a new product for marketers that would provide a guaranteed increase in sales for their advertising investment in Meredith magazines.

Shopper Sciences, IPG Mediabrands' research and shopper marketing consultancy, today announced highlights from a national study commissioned by Google to explore how digital technology is changing shopper behavior. Google will publish results from the research later this month in its new eBook entitled "Winning at the Zero Moment of Truth."

Meredith Corporation announced a series of executive promotions and new leaders in its National Media Group. The leadership changes announced by National Media Group President Tom Harty and effective immediately are:

As technology progresses and more digital media channels become available, it's tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers. By Sophy Regelous, VP, Director of New Media

Time Inc. has named Michelle Ebanks - President of Essense Communications the new President of People en Espanol.

Monique Manso has been named publisher of People en Español, it was announced by Time Inc. Chief Revenue Officer Paul Caine and the magazine’s newly appointed President, Michelle Ebanks. Her appointment is effective immediately.

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