Consumer Reports is offering the annual auto issue in Spanish for the first time as a new way to reach the Hispanic community.

Industry veteran Lucía Ballas-Traynor will be leaving her position as Publisher of People en Español.

With the health and wellness industry 's social phenomenon and increasing market value, Integral USA, Inc.

Maya Publishing Group announced that Juan Garcia Alejandro, editorial Director of TVnotas USA magazine, received the ALPE award for the annuity 2009-2010, of the hands of the journalist Doraluz Vargas, for the Exclusive of the Year, the publication of the scandalous story of Father Alberto Cutie

Jose Fernando Lopez has been named Chief Editor of PODER magazines.

Before assuming the job, Jose Fernando Lopez worked as director of the PODER y NEGOCIOS Magazine of Mexico.

The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles.

Maya Publishing Group announced that its title TVnotas USA emerged as the winner for the Best Entertainment Magazine, awarded by the public who voted via the Internet, recognizing the publication as the number one in the Hispanic market in the United States in 2010.

ESPN Deportes La Revista, the Spanish-language counterpart of ESPN The Magazine, will be making its digital debut with the current November 2010 issue which gives readers an in-depth look at the Miami Heat and Latino pro basketball player Carlos Arroyo.

GfK MRI’s Starch Advertising Research announced that, beginning in January 2011, it will track consumer readership of advertisements that appear in U.S. Spanish-language consumer publications.

Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U.S. economy. Optimism for their own companies is playing out in marketing spending, with companies planning to increase their marketing budgets by nine percent, compared to a one percent planned increase reported a year ago.

Available for download on HispanicCMO.com

As customers take a more active role in the brand conversation engagement is fast becoming a critical strategy and metric for leading marketers. They see it as a way to cut through the clutter, add incremental revenue, and increase brand resilience. Still, many CMOs are at odds over how to formulate their engagement strategies correctly and how to measure their impact.

Available on HispanicCMO.com

ImpreMedia named Liz Sarachek Blacker as Publisher of Vista Magazine, impreMedia’s dual language magazine now in its 25th year. Blacker will continue as Senior Vice President, Digital Sales for impreMedia Digital.

Meredith Corporation SVP/Editorial Director Sally Lee announced that Maria Cristina Marrero has been promoted to Editor-in-Chief of Siempre Mujer.

Beginning next month, Mediamark Research & Intelligence (MRI) will conduct 1,000 in-home interviews, nationwide, to test the most effective way to question consumers about their magazine readership across all available formats and devices.

AARP announced the expansion of its Hispanic media properties under the new AARP VIVA brand.

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