In this report, they examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
In the latest episode of "Behind the Numbers," analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.
Many people have a hard time walking away from their devices, even when they know they should.
A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.
The Interactive Advertising Bureau (IAB) released “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities.
Mexico has a well-documented love affair with radio. There are more than 1,300 FM radio stations in the country, and internet users spend an average of 2 hours 50 minutes listening to radio each day, according to April 2017 data from AMIPCI (Asociación Mexicana de Internet). Yet very few do so on their smartphones.
Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.
The fundamental problem with digital advertising today is that too many ad formats are truly disruptive. by Nigel Hollis
Reaching for a mobile device while waiting for coffee or watching TV has become common practice for most people. In fact, one of the most popular smartphone pastimes among users is simply looking for an activity on their smartpho
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now. by Nigel Hollis
Privacy is a tricky topic. It’s sort of like Fight Club, with the first rule being “You do not talk about Fight Club.” Privacy is a topic that most people don’t, can’t or won’t talk about — and I can’t blame them!
Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.
Real Madrid and FC Barcelona have battled it out on the field, earning the phrase El Clásico for any match they play. Today, El Clásico is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry—and value—to grow.
Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US.