Marketing - Mobile

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Screenless devices are seeing exponential growth across households throughout the U.S.

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

Telemundo and Quibi have partnered to produce daily news programming for the mobile platform when it launches in April 2020. As a part of the partnership, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.

Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.