Casa Editorial EL TIEMPO, Colombia’s media conglomerate, and Crisp Wireless announced the launch of the new El Tiempo mobile website (http://m.eltiempo.com), Latin America’s first news mobile site.

Simply gigantic.

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world's population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.

Usage of picture/video phones is up 17%* for all adults according to an analysis of BIGresearch’s (http://www.bigresearch.com) most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06).

Real Content Group and Alloy Access announced a strategic alliance that brings Real Content Group‚s mobile marketing and platforms expertise to a broad base of Alloy Access clients, affording both partners expanded opportunities to bring mobile based services to a range of marketers seeking to co

A new Harris Interactive study on people’s attitudes toward the economy and technology reveals that despite skyrocketing fuel prices and rising costs for daily household staples, over one-third of consumers say the dire economy will not affect their spending habits.

As categories of mobile devices converge, there are four primary types of productivity tools-the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions, reports In-Stat.

Build it and they will come. While penetration is still low – iPhone users make up just 0.5% of the total mobile subscriber base – it has forever changed mobile media consumption. Nielsen Mobile reveals just how this highly anticipated device has been reshaping the consumer mobile and media experience. Passing fad it is not. Who would have ever guessed we could want so much from a phone?

I regularly perform training for ad agencies; a couple weeks back, I was doing some training sessions for one traditional agency, and I was reminded that of all the sessions we do, the one that invariably gets the most attention and reaction is the one focused on mobile.

Is social networking the key?

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.

The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.

This white paper is intended to provide an overview of the mobile marketing options available to marketers today.

AT&T Inc. and MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced the May 4 availability of the AT&T Mobile TV with FLO service.

It’s all right there in your pocket: Control over your bank accounts. Your complete music library. Full access to the Internet and email. Real-time TV shows. Movie and restaurant reviews and the directions to get there. Oh, and a full-featured telephone.

For most of us, the tool that gives us all this functionality is a personal computer. But soon — perhaps not this year, but maybe next, and definitely by 2010 — a significant portion of the world’s three billion mobile phone users will be able to effortlessly do all this and more right from their cellular phones.

There is a fragmentation of standards for digital mobile TV broadcasting-just as we have NTSC, PAL, and SECAM for analog TV-that appears to be the way of the future, reports In-Stat.

Pages