Traditional landline telephone service may not be a tradition much longer.

As we enter into 2008, I have to ask the question: When will mobile become a real consumer platform?

The Nielsen Company released the findings of an in-depth study on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12).

The report estimates that:

* 35% of tweens own a mobile phone.

* 20% of tweens have used text messaging.

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled 'This Box Was Made For Walking', examines the future impact of mobile TV on the broadcasting and advertising industries.

Ads are going where consumers go. Various research studies show that users give a thumbs-up to messaging. In fact, it’s among the top reasons for buying a mobile handset

RCS announced that it is working with Nokia to roll out the next generation Visual Radio experience to radio listeners and cell-phone users worldwide. Visual Radio enables mobile device users to receive FM radio broadcasts with fully synchronized interactive graphical content.

NeuStar, Inc. announced that Common Short Code (CSC)-based messaging campaigns have been cited as an "unprecedented platform for marketing" in a recent report published by mobile media research firm M:Metrics.

The mobile industry seems to be responding to recent criticism that, as a marketing platform, it just doesn't offer the kind of reach traditional media buyers need.

Many hope that mobile brand advertising is finally on the move.

The world’s wireless infrastructure is moving in the right direction, and the inventory required to attract brand advertisers is gradually becoming available.

Some 65.5% of respondents were 18-34-year-olds, with broad demographic reach into various sub-segments, according to the third-quarter survey that covered more than 2,000 mobile.

Numerous sites that target African-Americans have audience compositions in excess of 50% of that elusive 18-34-year-old demographic, whereas the ethnic group comprises only 6.3% of the mobile population, according to M:Metrics.

JupiterResearch reveals that acquiring and retaining young consumers will be key to success of premium mobile content and services.

The Kelsey Group forecasts U.S. mobile search advertising revenues to grow from $33.2 million in 2007 to $1.4 billion in 2012, representing a compound annual growth rate (CAGR) of
112 percent.

The U.S. has passed a milestone in telecommunications history--the percentage of Americans in cellphone-only households now exceeds the percentage of people living in landline-only households, according to Mediamark Research Inc. This is one of the key findings in The Birth of a Cellular Nation, a newly released MRI white paper.

According to The NPD Group mobile phone sales to consumers in the U.S. reached 33 million units in the second quarter of 2007.

But one mobile strategy will not reach all users.

Hispanic Americans are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia's "Q2 2007 Mobile Hispanic Report," cited in RCR News.

Telephia also found that US Hispanics were nearly twice as likely as non-Hispanics to access wireless Internet through their phones.

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