The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

It's a bit of a business this blogging lark. You write a piece on Facebook and the various companies who have decided in one shape or form to pull funds from the platform, only for Mark Zuckerberg to change the rules thus rendering out-of-date most of what I'd written. If you see him, have a word with him for me, would you? Thanks.  By Brian Jacobs

Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.

A Make Or Break MomentWhat does coronavirus mean for brands on social media?The coronavirus pandemic represents unchartered territory for businesses. Companies are being challenged on multiple levels with consumers asking questions not just about their advertising, but also about their core values, how they treat their employees and factory workers, and how they’re contributing to the cause.

American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

Republica Havas launched for BankUnited for the Big Game on February 2nd. In place of a traditional Super Bowl ad, BankUnited opted to turn to social with their #GoForMore54 campaign offering consumers and small businesses a chance to win $54,000.

The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula, particularly while the consuming public was retreating from broadcast advertising? Unrecognized by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers and agencies alike.

IZEA Worldwide, Inc. released the examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities.

By Gonzalo López Martí - Creative director, etc    /    lmmiami.com

  • The social media lynching squads are coming for you.
  • Sooner or later, you or the brand/s you’re in charge of will do or say something that will trigger their wrath.
  • It is not if but when.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.

The activism of Generation Z consumers puts them in a unique position to effect actual change at the business level in ways previous generations weren’t. By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal—their purchasing power and choice of which media content creators and publishers to support—to create real change.

Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day, which is reflected in the channel’s growing share of spend. But is it really as effective as marketers think it is?  by Kristanne Roberts - Global Development Director - Brand Lift Insights Kantar

Pages