Sapient revealed the results of its annual Interactive Marketing Survey. This survey is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008.

Last week in "Media Metric Hypocrisy" I discussed the misalignment of critical metrics considered across various media (television vs. print vs. online).

Move Over Maslow: How fulfilling 6 human social needs creates business value from social networks

Some new thinking for marketers on which type of social network is most likely to produce the results they’re looking for comes from new research from Communispace.

Social Media Applications, such as MySpace, Facebook, YouTube and Flickr, will attract over one billion broadband users within five years, according to the latest research from Strategy Analytics.

Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004.

How much can social networks net?

Social networking is an Internet success story.

This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011.

Launched in February of 2007, Kupass.com is growing in the social networking phenomenon within the Hispanic and Latin American community. Headquartered in San Antonio, Texas with offices in Miami, Florida, Colombia, Italy and China.

All marketing is "word of mouth"; it's just a question whose mouth the marketing words/messages are coming from. Give a brand a chance and it will be happy to tell you all about itself.

OPTIMIZATION -- that fancy word for making a selling process more relevant and engaging for your customer --could be said to have four major approaches that have critical value for marketers: experimentation, targeting, behavioral and social.

Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?

Coremetrics announced the results of its Second Annual ‘Face of the New Marketer’ survey. This poll of marketing professionals, drawn from the country’s top eCommerce and online media/content companies, found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not yet reflective of this trend.

Last week in "A Tipping Point For Social Media Advertising" we began to explore the ever-expanding role of the tipping point phenomenon to tomorrow's advertisers.

JupiterResearch has found that, although nearly one-quarter of all online adults are considered influential brand advocates, they actually spend more time online researching and purchasing than spreading the word.

Pull advertising is a necessity of distributed media advertising. As media have continued to fragment, I have seen arguments for Webs site publishers to play an active role in pulling the advertising content most appropriate for their site/audience. I have also seen arguments that the users viewing the advertisement are the most appropriate source of advertisement pull (after all, they are the end consumers). But, when the those publishing the content are also the target consumers for a given brand, such as is the case in social media, then the necessity of pull is enhanced exponentially.

Good news: The pool of influencers is growing.

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