The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.

Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers. 

Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.

Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.

Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.

A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

AP&P Solutions announced the appointment of Mike Cano as President.

Nielsen  unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

LATCOM announced that they have named Arthur Rockwell as Executive Vice President, US effective June 30, 2014

Delta Media announced the promotion of Hal Brown IV from VP, National Sales to the position of Chief Marketing Officer.

Delta Media announced that Sean Robertson will be joining their team as Creative Director effective February 18, 2014.

While global digital out-of-home media (DOOH) revenues increased 11.4% to $7.88 billion in 2012, growth decelerated sharply in the second half due to significant downshifts in world economies and advertising markets, according to a new report from PQ Media.

Billboards in Times Square will explode with Chicago artist Takeshi Murata's psychedelic colors this November as part of the Times Square Moment: A Digital Gallery, a monthly program that transforms New York City's iconic digital signs into cutting edge works of art.

With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.