Every year millions head to New York City’s department stores to catch a glimpse of windows decorated with holiday scenes and embrace the spirit of the season.

Out of home advertising industry revenue jumped 3.6 percent in the second quarter of 2010 when compared with the same period in 2009, accounting for $1.88 billion, according to figures released by the Outdoor Advertising Association of America (OAAA).

Rudy F. Ferrer, President/COO AND Hal W Brown III, Founder / CEO of Delta Media, Inc. have promoted Elana Redd to the position of Account Executive.

In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.”

Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for digital out-of-home place-based media advertising affiliates.

Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.

Analysis by BIA/Kelsey indicates digital out-of-home (DOOH) advertising, which leverages spending trends toward digital media, hyperlocal, personalization and engagement metrics, is poised to be the next major growth area in local advertising.

Rudy F. Ferrer, President/COO of Delta Media, Inc. has announced the hire of Rene Yanes to the position of Sales Manager - Los Angeles.

Tirso Navarro has been named President, CBS Outdoor Latin America, it was announced by Wally Kelly, President and CEO, CBS Outdoor, Americas.

Beatriz Planas will serve as managing director of the Miami office. Planas most recently was sales manager for outdoor media company Lamar Advertising of Puerto Rico, where she was responsible for business development, marketing and strategic planning.

Reaching consumers on the go

Outdoor advertising, like most other media, is feeling the sting of the economic downturn. According to the Outdoor Advertising Association of America, US outdoor advertising spending declined 4% in 2008 after years of steady growth.

Antonio Alonso has been named Chief Executive Officer of CBS Outdoor International, it was announced by Leslie Moonves, President and Chief Executive Officer, CBS Corporation.

Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.

Arbitron Inc. and Scarborough Research will release the results of their Teen Mall Shopping Attitude and Usage Study.

CBS Outdoor has launched a text messaging (or SMS) capability for its advertisers' media campaigns. The program, called txt2go, will include a text keyword on advertiser signage that the public can use to access marketing messages

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