Outdoor

Foster Farms announced the launch of a new outdoor advertising campaign featuring four interactive billboards along popular L.A. freeway routes. The ‘cutting edge’ billboards will depict the Foster Imposters in an evolving, friendly feud with Mexican recording artists Los Tucanes de Tijuana.

Video ads move outside the home.

If you think you've been seeing more ad-plastered plasma screens in malls and subway stops, you're right.

Skybus Airlines and Nationwide unveiled the airline’s first “branded” airplane. The Airbus A319 displays a large Nationwide logo and the tagline, “Nationwide is On Your Side,” on the exterior of its fuselage.

Outdoor advertising will never be looked at the same way again by advertisers and agencies with the development of a new integrated audience measurement system, the first of its kind able to report real commercial data on the number of people likely to see a given ad. The new system, being implemented in phases by the Traffic Audit Bureau for Media Measurement (TAB), will provide comprehensive measures of both pedestrian and vehicular audiences with a complete rollout scheduled by third quarter 2008.

Jorge Abrego has been named Vice President, Latino Business Development, Western Region for CBS Outdoor Latino.

During the recent Association of National Advertisers Multicultural Marketing Conference Hispanic Marketers of the Year Awards in Los Angeles, California, CityReach Latino announced that Stuart Kanchuger, AVP – Latino/Hispanic Segment Manager with Wells Fargo Home Mortgage will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s national network in the Top 11 U.S. Hispanic markets.

For the first time ever, a national media company will give away $500,000 in Hispanic media. CityReach Latino is celebrating the one-year anniversary of its national network by hosting a media sweepstakes. The winner will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s network in the Top 11 U.S. Hispanic markets. CityReach Latino is a non-traditional media network targeting the Latino consumer.