Outdoor

Viacom Outdoor Latino has been enlisted to launch the largest ever Hispanic out-of-home media campaign in the San Francisco/ San Jose market for the launch of KRZZ "La Raza 93.3," it was announced by Arthur Rockwell, Vice President of Sales for Viacom Outdoor Latino.

Arbitron Inc. is realigning its Outdoor Division to strengthen its current and future customer support operations, enhance product development and improve marketing capabilities.

Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. During the month of August, Dastmalchi's bilingual mobile marketing crew will travel in customized vehicles throughout the Los Angeles DMA promoting Taco Bell's "Late Night" message and their exclusive new Mountain Dew Baja Blast beverage.

HSBC Bank USA, N.A. has unveiled a live 3-D billboard as part of a campaign designed to promote the bank’s new Hispanic-focused products and services. Extending from the billboard is a bench on which a person will sit and ponder the question, “Do you want a better bank?”

Despite the spread of advertising messages to nearly every setting in contemporary America, attracting the attention of the elusive male audience has always been a challenge, The men's room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.

Border Billboard announced its operation of a state-of-the-art, multi-media overhead billboard at the Mexican border crossing into San Diego, California.

Out-of-home media planners and buyers are digging into the results of Arbitron's just-released trial of its work-in-progress outdoor measurement system.