Outdoor

Viacom Outdoor Latino, a division of Viacom Outdoor specializing in out of home Hispanic media, announced it has signed the 21st Century Insurance Group to a limited outdoor media contract in Chicago targeting the Latino market.

Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.

The Podiatric Physician Association of Puerto Rico (SMPPR, in Spanish), recently launched the awareness campaign: "El calor de la temporada". Dr. Ricardo Jaen, SMP's Director of Communications said the purpose of the Campaign is to alert the public of the importance of properly podiatric care to avoid foot conditions that may interfere with summer activities and the Back-to-School (and Back-to-work).

Budweiser has launched an anti-drug billboard campaign that promotes drinking instead. The question here is alcohol better than drugs?

Volvo announced its sponsorship of Catalina magazine’s 2004 “Groundbreaking Latina in Leadership” award. The partnership celebrates the exceptional volunteer efforts and leadership skills of Latina community leaders across the country.

George Rivera is the new Vice President of Sales for New York-based Impacto Hispanic Media, LLC.

Rivera will oversee the national sales efforts for Impacto’s outdoor billboards, point-of-purchase media, and other grassroots media vehicles targeting Hispanic consumers.

The third quarter was fairly good to the three publicly traded companies that are big players in outdoor advertising, with hopes pinned to even greater heights in 2004.