Clients have started thinking about 2018, even though 2017 only just started. I know it seems crazy, but keep in mind, national retail and promotional partnerships require significant lead time. Meaning, as a marketer, if you want to do a promotion around next year’s big soccer tournament, you need to start thinking about it today. Yes, I’m referring to the World Cup. We are about 15 months away from Russia 2018, with soccer qualifiers and lead-up tournaments already in the works.  by Roberto Siewczynski / Epsilon

Inspired by the animated comedy DreamWorks Animation’s The Boss Baby, Tampico Beverages is introducing its “Raise a Boss” promotion.

El Poder En Ti, NBCUniversal Telemundo Enterprises’ robust community initiative aimed at empowering viewers to take action for a better life, announced the El Poder En Ti “Tu Educación Scholarships,” which recognize and celebrate academic excellence, leadership skills, and the pursuit of higher education.

UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.

Telemundo Chicago / WSNS will present “Hispanic Day at the Auto Show” at the 109th annual Chicago Auto Show on Friday, February 17 at McCormick Place in Chicago, Illinois.

NPB has enlisted multifaceted Puerto Rican actor, singer-songwriter, host and pork lover, Carlos Ponce, to heat up kitchens across America and bring ‘El Sabor de Hoy’ campaign to life.

Café Bustelo continues challenging Latino students to submit an 800-word essay in English or Spanish for an opportunity to win a scholarship.

Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.

Diversifying and evolving inspired by LATISM’s “Best Latina Network Leader” 2016, Lynn Ponder, founder of WebCityGirls influencer brand announced the arrival of #UnstoppableLATINAS Leadership Summit 2017.

The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea

VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.

After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online.   By Lynn Ponder / WebCityGirls

Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors and partners are allowed to use trademarked Olympic terms, phrases, and images in their advertising. For companies that are not official Olympic sponsors or partners, certain phrases are banned, such as “Olympic,” “Rio,” “Gold,” and even “Games.”

As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.

el Jimador, an official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with "The Ultimate Fan Experience" as part of the brand's soccer platform.

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