General Motors (GM) announced a partnership with the "King of Mexican Music" Vicente Fernandez and his son, 2000 Latin Grammy winner Alejandro Fernandez, in an effort to raise money for the Hispanic Scholarship Fund (HSF). As title sponsor of the Fernandez' 2001 Western U.S.
Continental Airlines is supporting U.S. high school and college-age student volunteers representing the Amigos de las Américas (AMIGOS) organization who will spend up to eight weeks this summer working with rural Latin American communities on public health projects.
Netmío.com, the online subsidiary for Hispanic Broadcasting Corporation and KLTN, 92.9 Estereo Latino in Houston, Time Warner, and Southwest Airlines announced their sponsorship of a contest to give away tickets to the world super welterweight championship fight between Oscar de la Hoya and Super
Terra Lycos announced the successful results of the ParentsConnected program, a joint initiative with Hewlett-Packard, designed to narrow the digital divide, de-mystify technology and keep parents connected with their children.
Pepsi-Cola Company announced a global sponsorship and advertising agreement with Shakira, the Latin pop sensation and Grammy award winner who's been thrilling music fans in Latin America and the U.S. for seven years.
Todito.com, S.A. de C.V. and Grupo Elektra, S.A. de C.V. announced the expansion of Todito-branded Internet kiosks to 450 Elektra stores located throughout Mexico. The Todito-branded kiosks sell computers and Todito's Internet connection service.
Corona Extra Beer is hoping to add to the sizzle with its latest U.S. Hispanic-market promotion, "El Ritmo del Verano con Corona y Paulina." Corona, the No. 1 import beer in the United States, has signed hot international Latin music star Paulina Rubio to anchor the promotion.
An impressive line-up of guest speakers joined Banco Popular to announce the winners of the third annual Banco Popular Banking on the Moon Essay Contest. Over 200 Chicago public school students gathered at Roberto Clemente High School to learn about the contest prizes valued at $200,000.
Ray Charles, Natalie Cole, Al Jarreau, Rachelle Ferrell, Daniela Mercury and Albita will be featured along with other major names in contemporary music at the first Verizon Music Festival, Aug. 7--11 in New York City.
The League of United Latin American Citizens (LULAC) and MasterCard International announced the launch of “El Arte de Construir un Futuro Financiero,” (the Art of Building a Financial Future), a community-based, financial education program created specifically for Latinos in the United States.