The Procter & Gamble Company announced a new stage in the “Avanzando con tu Familia” (i.e., helping your family to get ahead) program with the launch of a monthly Free Standing Coupon Insert (FSCI) program especially designed to benefit Hispanic families.

Miller Lite announced that it would hold for the first-time a national Hispanic boxing promotion.

Terra Lycos announced the launch of its Terra Gol Soccer Championship, which will take place in major U.S. Hispanic markets. The tournament is the first-ever national amateur beach soccer championship.

Schering Laboratories, makers of Claritin announced that it is teaming up with the Big Apple Youth Soccer League (BAYSL) to sponsor the inaugural Copa Comunitaria (Community Cup), the first-ever, week-long youth soccer tournament organized specifically for the Hispanic community in the New York m

Latin World Entertainment Agency announced that it has commenced production of Sofia Vergara's sizzling new calendar Sofia 2002. The calendar will be shot entirely on location, on the beautiful beaches of Jamaica.

This fall, the Verizon Music Festival will feature Wynton Marsalis & the Lincoln Center Jazz Orchestra, Joshua Redman Quartet, Me’Shell Ndegeocello, McCoy Tyner, John Mayall & The Bluesbreakers, Daniela Mercury, and David Clayton-Thomas and Blood, Sweat & Tears. announced the latest addition to its string of hits with the launch of a music and movies shop on the chart-busting site. Consistently ranked in the top 10 by consumers and industry analysts, recently added more than 65,000 CDs, videos and DVDs to the site.

ACDelco is building on its exposure to the Hispanic market by being the premier sponsor of the 21st Annual Tejano Music Awards, the largest Tejano music event in the world. The event was held in April at the Alamodome in San Antonio, Texas.

Mexico's qualifying series to the prestigious Copa Libertadores de América soccer tournament returns to the U.S. with the continued support and title sponsorship of Sears, Roebuck and Co.

General Motors (GM) announced a partnership with the "King of Mexican Music" Vicente Fernandez and his son, 2000 Latin Grammy winner Alejandro Fernandez, in an effort to raise money for the Hispanic Scholarship Fund (HSF). As title sponsor of the Fernandez' 2001 Western U.S.

Continental Airlines is supporting U.S. high school and college-age student volunteers representing the Amigos de las Américas (AMIGOS) organization who will spend up to eight weeks this summer working with rural Latin American communities on public health projects.

Netmí, the online subsidiary for Hispanic Broadcasting Corporation and KLTN, 92.9 Estereo Latino in Houston, Time Warner, and Southwest Airlines announced their sponsorship of a contest to give away tickets to the world super welterweight championship fight between Oscar de la Hoya and Super

Terra Lycos announced a strategic marketing alliance between its award-winning children's site, Lycos Zone ( and The Dannon Company, Inc.

Terra Lycos announced the successful results of the ParentsConnected program, a joint initiative with Hewlett-Packard, designed to narrow the digital divide, de-mystify technology and keep parents connected with their children.

KVEA-TV Channel 52, the O&O of Telemundo in Los Angeles, celebrates the first duopoly in the Los Angeles television market with the acquisition of KWHY-TV Channel 22.