The National Council of la Raza (NCLR) selected Yahoo! en español to run the online promotion of their Annual Alma Awards ceremony in a move to better reach the US Hispanic and general market audiences.

McDonald's is helping children score big at the 2002 FIFA World Cup through a special program which pairs kids with the world's best football players.

Toyota Motor Sales (TMS) announced the launch of their nationwide "El Viaje de Tu Vida" (The Journey of Your Life) promotional tour exclusively with Telemundo. The tour will reach Hispanic consumers directly in six of the top U.S.

La Tropical Brewing Company, brewers of La Tropical beer and Malta Cristal have created a list of many of the Cuban restaurants in the USA.

CLICK below to view restaurants:

Sears, Roebuck and Co. is offering fans a chance to meet some of Latin music's most explosive talent at its concert stage during its 116th Street Festival "Meet a Star with Sears" promotion running from May 18, 2002 to June 7, 2002.

Super Estrella 99.9-103.9 FM is making headlines again by being the first Spanish Language Radio Station to hold a concert at one of Chicago's Premier locations, the open air, Skyline Stage at Navy Pier, 600 East Grand Avenue.

The 2nd Annual Crowning Achievement -- A Celebration of Stars Who Care will honor luminaries Andy Garcia, Hector Elizondo, Laura Elena Harring and Elizabeth Pena for being exemplary role models and leading contributors to the progress of the Hispanic community.

Tequila Don Julio Legends of Latin Music Series arrives in Dallas with a special concert performance by seven-time Grammy Award winning salsa artist Eddie Palmieri at the Gypsy Tea Room on Thursday, May 30, 2002. Doors will open at 8 p.m.

Yahoo! en Español, United Airlines and the Association for Hispanic Advertising Agencies (AHAA) have joined forces to bring the excitement of the 2002 FIFA World Cup™ to members of the Hispanic advertising industry through a special online promotion that kicked off this week.

Major League Soccer (MLS) announced today a multi-year partnership with the Latino Book & Family Festival (LBFF) that will have both organizations engage in meaningful cross-promotions and other mutually supportive activities.

No fewer than 89 games of the quadrennial World Cup soccer championship will be seen in the New York TV viewing area on the Spanish-language stations of Univision (WXTV Channel 41), its sister network, Telefutura (WFUT Channel 68 and WFTY Channel 67), and companion cable network Galavision betwee

Hoy has been named the official Spanish-language newspaper and Newsday the official English-language newspaper of the seventh annual National Puerto Rican Day Parade in New York on June 9.

Crest is partnering with Columbia University and The Children's Aid Society. Through this partnership, Crest will provide dental care to underprivileged families in New York as part of the Crest "Healthy Smiles 2010" program.

For the third consecutive year, Heineken en Vivo will be the presenting sponsor of the Billboard Latin Music Conference & Awards, one of the largest gatherings in Latin music.

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