For the third consecutive year, Heineken en Vivo will be the presenting sponsor of the Billboard Latin Music Conference & Awards, one of the largest gatherings in Latin music.

Grupo Televisa, S.A. and Clear Channel Entertainment announced an agreement that extends their Mexico-focused live entertainment joint enterprise to include the U.S. Hispanic market.

The Grand Prix Americas, a high voltage street race slated for the streets of downtown Miami, announced that the Grand Prix races will be held in conjunction with the annual Hispanic Heritage Festival, one of the largest and most successful Hispanic festivals in the U.S., known worldwide for its

Showtime Networks Inc. (SNI) and Major League Soccer (MLS) have joined forces to create a subscriber acquisition campaign targeting Hispanic audiences which will run from today, April 1 through June 30, 2002.

Universal Pictures and Telemundo invite you to participate in the "Viva Como Un Rey" ("Live Like a King") sweepstakes of the new movie The Scorpion King, which will be released in theaters nationwide on April 19, 2002.

Energizing performances by Latin music superstars will make the 13th annual McDonald's Fiesta Broadway the place to celebrate Cinco de Mayo.

Set for Sunday, April 28, from noon to 6 p.m., in the heart of downtown Los Angeles, preparations for the big day are nearing completion.

Telemundo Network captured the spirit and enthusiasm of the largest and street festival in the country. Headlining the best in Latin entertainment, Telemundo offered an unforgettable night from the famous 23 block event CALLE OCHO. The program was broadcasted to audiences throughout the U.S.

The Tequila Don Julio Legends of Latin Music Series, a five city music tour which highlights legendary Latin artists, makes its third tour stop at the House of Blues in Chicago on Wednesday, April 3, 2002, with an electrifying performance by Grammy Award winning Latin jazz artist and conguero Pon

Hispanic Soccer Organization (HISO), will coordinated one of the bigger soccer tournament around California and Las Vegas.

DVC Worldwide, a marketing and communications firm, announced the launch of its integrated sports marketing program created and developed specifically for Tecate, one of Mexico's most popular beers and the No. 4 imported beer in the U.S., to further expand brand recognition and U.S.

The final match of the Japan/Korea 2002 games could end up making a millionaire out of some lucky Radio Unica listener this summer.

In an effort to address eye health issues with the nation's largest and fastest growing minority group, Vistakon, Division of Johnson & Johnson Vision Care, Inc., has launched Viviendo Con Ojos Saludables, a national campaign designed to educate Hispanics on the importance of vision care, a h

What could be better than yelling 'GOOOOOAALL!' at the top of your lungs while in the stands at the 2002 FIFA World Cup™ Final championship in Yokohama, Japan?

For many Hispanic immigrants living in the U.S., loved ones reside abroad. In a time where national unity and family togetherness has never been stronger , the Kellogg Company, in partnership with American Airlines, launches a travel promotion aimed at reuniting Latin American families.