Promotions & Events

The JCPenney Hispanic Designers Model Search could be the ticket to fashion runways and magazine covers for a select group of young Hispanic men and women. Now in its 13th year, the model search is under way this month in 20 JCPenney markets in the United States, Puerto Rico and Mexico.

Mexican singer Christian Castro headlines a Spanish-language promotional campaign launched this week by Mazola corn oil in more than 2,000 food stores across the country.

McDonald's Noche de Carnaval, a star-studded, three-hour spectacular event that brings together the best Hispanic talent from Latin America, officially kicks-off the 19th annual Carnaval Miami festivities on Saturday, March 3 at the American Airlines Arena in downtown Miami.

To celebrate its 100th anniversary, NAMM International Music Products Association and Sesame Workshop will kick-off the Sesame Street Music Works initiative at NAMM's annual convention with a live performance by Sesame Street's Big Bird and Bob McGrath.

Nearly 225 artists from the local Miami community will participate in this year's street painting festival.

The Promotion Marketing Association (PMA) released the results of its annual industry trends survey taken at its 22st annual Promotion Law conference.