VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.

After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online.   By Lynn Ponder / WebCityGirls

Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors and partners are allowed to use trademarked Olympic terms, phrases, and images in their advertising. For companies that are not official Olympic sponsors or partners, certain phrases are banned, such as “Olympic,” “Rio,” “Gold,” and even “Games.”

As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.

el Jimador, an official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with "The Ultimate Fan Experience" as part of the brand's soccer platform.

But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).

Telemundo62 / WWSI announced it will once again sponsor the 2016 Annual Feria del Barrio on Sunday, September 11, from 12 p.m. to 5 p.m. in North Philadelphia.

Univision Communications Inc. (UCI) and the Fusion Media Group (FMG) announced ‘RiseUp AS ONE’ (#RiseUpAsOne) – a two-day event where a heavyweight lineup of artists, musicians, influencers and thought leaders will come together to celebrate music, diversity and unity through performances, talks and cultural expositions.

The lineup for The Latin Recording Academy®'s 2016 Latin GRAMMY® Acoustic Sessions will feature headline performances by five-time Latin GRAMMY winners Jesse & Joy, two-time Latin GRAMMY-winning duo Sin Bandera, and Latin pop trailblazer Gloria Trevi.

Telemndo announced Allstate, Anheuser-Busch, L’Oréal Paris, Samsung and Walmart as sponsors of the 2016 edition of “Premios Tu Mundo,” honoring the year’s best Hispanic actors, singers and TV moments.

Quri is announcing critical lessons learned from its "Summer of Merchandising" data, giving brands the keys to drive ROI ahead of Labor Day.

Verizon and actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles.

YouTube Spaces and Telemundo announced a partnership to bring a YouTube Pop-Up Space to Miami at Wynwood Warehouse Project on July 26-28, 2016. Telemundo will be the broadcast network partner at the three-day event that will bring together YouTube creators and Telemundo stars to generate original content. 

Latinobaseball.com will pay tribute to David “Papi” Ortiz with the “2016 Player of the Year Award” on Dominican Republic Day at Fenway Park on July 27, 2016, prior to the Red Sox vs. Detroit Tigers 1:35pm game.

You did it! You decided to sponsor a team, arena or player in a sport that supports your company’s goals, indexes highly in your target market or is simply your CEO’s favorite past time. Now what?

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