In the beginning, it was about showing up and hanging banners. That was the extent of experiential marketing in the 80s. It was a community relations function of Corporate Affairs departments. No need to show ROI. Take a few pictures, put them in a recap, send it to the client and get glowing reviews, piece of cake. We all knew that no client would ever show up to a Hispanic event, particularly when they were in Brooklyn (when Brooklyn was Brooklyn), Orchard Beach, East LA, and the Rio Grande Valley. Vexing choices they had to make, the Hamptons for the weekend or Orchard Beach for an event, go figure. By Pedro de Córdoba is SVP of Strategic Planning at Eventus Multicultural Marketing
Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).
Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.
As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold. But not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment.
The makers of the HERDEZ Brand named Latin food chef and author Chef Lala as spokesperson
The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.
As part of the “Bring Your Challenges” initiative, Prudential together with DiMe Media launch the first ‘Women Inspired’ workshops designed to empower multicultural women entrepreneurs for career and financial success.
Univision and Eventus announced the dates and lineup of the artists who will headline the 2016 Premios Juventud VIP Tour (PJ VIP Tour), with Unilever as official sponsor, a series of private concerts with performances by today's leading Latin music stars, including past Premios Juventud nominees and winners.
The first ever LGBT Puerto Rican Diaspora Summit, "LGBT Ricans: El Encuentro, Beyond Marriage Equality", will unite key members of the Puerto Rican Diaspora as a part of the Puerto Rican Day Parade programming on June 11th, 2016, from 11am to 5pm.
Miller Lite Conciertos Originales returns to Texas for its third annual installment. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas.
NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG).
Honey Bunches of Oats announced the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes.
Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario.
Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced that it is launching the "Conoce a Don Francisco" sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company's "Cuida Tu Don" initiative.