Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? By Pacino Mancillas, Partner & VP of Strategic Partnerships, AC&M Group
The use of social media and technology for sponsorship activations are topics of keen interest for the ANA Sponsorship & Event Marketing Committee.
Hennessy and Golden Boy Promotions announced a formal partnership that brings to life the spirit of Hennessy's "Never stop. Never settle." mantra, with content that tells the remarkable story of Saul "Canelo" Álvarez.
The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, has teamed up with Grupo Chespirito to host the 1-year anniversary of "El Chavo del Ocho Day" in Los Angeles on Sept. 8 with month-long celebrations featuring "La Merienda" snack+ milk pairings.
Tajín International Corporation announced a new partnership with MasterChef winner Claudia Sandoval who will serve as Tajín’s official chef and recipe creator in the U.S.
Petco returns as a national sponsor of NBCUniversal Owned Television Stations’ Clear the Shelters pet adoption campaign for a second consecutive year.
HipLatina announced a partnership with Go RVing to engage HipLatina’s acculturated audience of upscale Latinas.
NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has invited the initial eight amateur youth soccer teams to compete in the inaugural Prospects Cup that will be held from December 18-22, 2017 at the Omni ChampionsGate Sports Complex in Kissimmee, Florida.
Hundreds of thousands of hardcore soccer aficionados will converge on stadiums across the United States as the CONCACAF Gold Cup begins this month. Toyota is joining the action as an official sponsor of the preeminent national team tournament of the North, Central America and Caribbean region.
This year, Toyota is launching the “Juntos Somos Imparables” (Together We are Unstoppable) campaign at NALEO in Dallas which is all about empowering Hispanics to pursue their dreams.
Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ - Casa Buchanan’s Father’s Day Pop-Up.
Smithfield announced the launch of SaborSmithfield.com, its first-ever multimedia Spanish-language website highlighting a series of partnerships with renowned Latino chefs across the country.
Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.
Azteca America announced that its Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with WAZX 101.9 FM, “La Que Buena Radio.”