Promotions & Events | HispanicAd.com

2018 ‘Miss Universe Puerto Rico’ Pageant to air on WAPA America and Television Dominicana

September 20, 2018

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Walt Disney World Resort Spotlights Hispanic Cast Members with New Video Series

September 20, 2018

Walt Disney World Resort launched a month-long video campaign for Hispanic Heritage Month showcasing its diverse Cast Members from around the world and the vital role they play in creating and spreading the magic at Disney Parks and beyond.

Telemundo announces Nominees & Performers for 2018 Latin AMA’s

September 19, 2018

Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.

BUILDING WALLS to Welcome Immigrants to Dallas

September 18, 2018

“Build The Wall” has long been a mantra of the nationalist, anti-immigration movement in the US. But Dallas-based agency Richards/Lerma has turned a symbol of divisiveness into a way to welcome immigrants and visitors to Dallas through Welcome Walls.

Univision Celebrates Mexican Independence Day “El Grito” with a Coast-to-Coast Party

September 14, 2018

Univision Network will celebrate Mexican Independence directly from Mexico City, Los Angeles, and San Antonio.

Pepsico Partners with Gaby Natale for Hispanic Heritage Month

September 13, 2018

Bestselling author, speaker and TV host Gaby Natale has inked a deal with PepsiCo to empower and inspire the company's employees as part of its commitment to celebrating diversity during Hispanic Heritage Month.

Telemundo launches National Latino Empowerment Platform “Somos El Futuro”

September 11, 2018

The multiplatform initiative will highlight the impact Latinos are having on America’s economic future, social attitudes and cultural trends, while aiming to enhance the Hispanic community’s power through increased civic engagement.

Dominican Kings of Comedy join Televisión Dominicana at the 2018 Dominican Day Parade in Manhattan

August 10, 2018

Televisión Dominicana announced that two of the Dominican Republic’s most beloved comedians, Raymond Pozo and Miguel Cespedes, will be joining the network on its float at the 2018 Dominican Day Parade in Manhattan on Sunday, August 12, 2018.

Calderon and Plasencia Chosen As 2018 BRAVO! Awards Journalist and Pioneer of the Year By The HPRA

July 31, 2018

The National Hispanic Public Relations Association (HPRA) is proud to recognize Ilia Calderon, co-anchor of Noticiero Univision and Jorge A. Plasencia, co-founder, chairman and CEO of Republica, as recipients of the 2018 BRAVO! Journalist and Pioneer of the Year Award, respectively.

NBA launches Jr. NBA League in Puerto Rico

July 24, 2018

The National Basketball Association (NBA) announced the launch of the first Jr. NBA league in Puerto Rico. The Jr. NBA Puerto Rico League will be comprised of 30 teams for boys (ages 14 and under) and will feature a draft event to select teams on July 27.

Univision’s “Premios Juventud” 2018 Attracts Major Sponsors

July 20, 2018

Univision Communications (UCI) announced that the 15th edition of “Premios Juventud” (PJ 2018), has attracted major sponsors looking to connect with the show’s young and diverse audience. M&M’S®, Neutrogena are back after a successful first year in 2017, joining long-standing partners, McDonald’s, State Farm® and T-Mobile.

Sponsorship Measurement Needs Improvement: Study

July 11, 2018

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.

NBCUniversal Telemundo Enterprises announces "ElCampeón en Ti" Winners

July 06, 2018

Telemundo doubles down on its commitment to provide youth the opportunity to play soccer, empower future champions and expand educational opportunities for Latino youth by investing over $35,000 in scholarships to high-need, distinguished student athletes from across the country.

The Lion Jumped The Shark

July 06, 2018

The Cannes Festival of Advertising, where Lions come from, may not have jumped the shark yet, but it’s headed that way. That’s important not just because the Lions are the Oscars of advertising, but because the festival itself is a mirror of our industry. This year’s look in the mirror gave a rather unflattering reflection. What happened?

McDonald's and fútbol have something in common: they unite people

July 03, 2018

The bilingual TV spots consist of three executions in which hardcore and novice soccer fans come together to enjoy the 2018 FIFA World Cup every morning over McDonald’s breakfast. As the tournament progresses our novice fans learn more about The Beautiful Game and even some Spanish along the way. World Cup commercials are seen very frequently over a one month period, so we created a series of spots that told a bigger story as a whole and rewarded the viewer with fresh executions throughout the tournament.

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