A study conducted by the University of Southern California’s Annenberg School for Communication & Journalism that examines the unique relationship between broadcast radio listeners and on-air personalities is the first to confirm that listeners feel they have a genuine relationship with their favorite radio personalities.

Grupo Latino de Radio (GLR) announced that Mexican sports expert and commentator Jorge Zambrano and sports journalist Ricardo Celis have joined the company to lead the sports programming that the network offers to Spanish language radio stations in the USA.

Respected radio personality Oscar Haza will join the Radio Mambi team with his morning show “Ahora con Oscar Haza” from 7:00 am – 9:00 am, followed by “En Caliente” from 9:00 am – 10:00 am, where Haza will join Spanish-language radio veterans Armando Pérez Roura and Ninoska Pérez Castellón.

Learn more about how Arbitron and the radio industry are working to improve marketing mix models with more granular PPM radio data. In a recent webinar, we shared three case studies about how advertisers improved their read of radio’s performance in their marketing mix by using more granular data from Arbitron.

Marketron announced that Univision Radio has extended its agreement with the company.

Entravision Communications Corporation announced the launch of La Tricolor 103.5 on KPST-FM in Palm Springs, California. The station, which launched last week, is bringing the high energy mix of banda, corrido, norteña, ranchera and emerging Regional Mexican genres to the Coachella Valley region.

Grupo Latino de Radio (GLR) announced the renewal of their agreement with Mexican soccer team Chivas de Guadalajara for the exclusive radio broadcast rights of the team’s home games in the national league for the United States and Canada, until the end of Torneo de Clausura 2016.

Univision Radio announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.

Clear Channel had aggressively moved into the US Hispanic Radio environment.

Univision Radio announced the appointment of Cesar Canales as vice president and general manager of the Dallas cluster of Univision Radio stations. Canales will be based in Dallas and will report to Jose Valle, president of Univision Radio.

Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base, according to speakers at Radio And Internet Newsletter's RAIN Summit West 2012, held April 15 in Las Vegas during the NAB Show.

A Commitment to RAdioLearn about the various ways advertisers utilize radio to engage consumers in the new “Commitment to Radio” brochure. This compilation of advertiser success stories, including industry-driven activities, demonstrates why radio works for advertisers. Read about radio’s passion, connection, effectiveness, and evolution.

ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio starting September, 2012. ESPN Radio’s New York station will be heard on 98.7 FM beginning April 30 and will simulcast content on both stations until the launch of ESPN Deportes Radio.

Benchmarking Local Radio Online RevenuesFor the first time, Arbitron and Borrell Associates have created a comprehensive, market-by-market report of online ad spending in several key categories, including audio streaming.

GLR Networks announced the addition of four new musical radio shows to their Spanish language programming geared towards Hispanics living in America. These shows range from a variety of musical formats targeted to different demographic groups in the Hispanic market.

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