It is no secret that radio airplay leads to record sales. But you may be surprised just how effective airplay is – 77% of respondents in our study agreed with the statement “You will not buy a new CD unless you have already heard a few songs from that CD you like on the radio.”
Conducted in August 2001 by Arbitron, the SCBA-commissioned study questioned 1,000 people
18+ in the Los Angeles/Orange/Riverside/San Bernardino and Ventura county areas. Participants
were drawn from Winter 2001 and Spring 2001 Arbitron diarykeepers.
The Hispanic Broadcasting Corporation (HBC) Houston cluster promoted GSM Domingo Lopez to KLAT Station Manager. In addition to his duties as GSM for K-LOVE, KLAT, and KQBU, Domingo will now have the direct responsibility for the performance of KLAT.
ESPN Radio is expanding its operations in Latin America by entering into two new broadcasting agreements that will make ESPN-produced programming available to more listeners in Argentina, and for the first time, to audiences in Mexico.
The Hispanic Broadcasting Corporation (HBC) Houston promotes Director of Sales Tim McCoy to Market Station Manager. He will oversee all Sales operations as well as the day-to-day operations of HBC Houston. Tim will report to HBC VP Mark Masepohl.
WNNY-AM a Mega Communications radio property, has moved Gerson Borrero from his 4pm to 6pm slot to the coveted morning 6am-9pm slot. This move could prove to put WNNY-AM's morning show in 'The Book'. Mr. Borrero has enjoyed success at other Hispanic radio stations in New York City.
The Radio Industry Market Revenue Measurement Committee has reached a unanimous agreement to insure that the categories of Radio revenue reporting will be standardized in all Miller Kaplan markets, beginning with the January 2002 report.