The Radio Advertising Bureau (RAB) has recently concluded its annual NTR survey to determine how Radio stations across the country are pursuing Non-Traditional Revenue (NTR).
Hispanic Broadcasting Corporation of New York announces new appointments that will increase HBC's presence in the New York radio market. HBC of New York owns and operates news/talk WADO-AM 1280 and tropical/contemporary hits WCAA-FM 105.9 Latino Mix.
The nation's sluggish economy put a strain on Radio ad sales for March, yet local numbers were only marginally affected, dipping 6% while national revenues dropped 23% from the same month a year ago. On a combined basis, local and national dollars were off 10% during March.
Spanish Broadcasting System SBSA announced the on-air debut of its new Spanish-language FM radio station, KXOL ("El Sol 96.3") in Los Angeles with a massive 50,000 songs-in-a-row listener promotion.
Interep announced its goal of increasing national spot radio sales in 2001, estimating that the national reps must bill $1.6 billion in the second half of 2001 to achieve a positive gain for the year.
Radio Unica 1210 AM (WNMA) is reaching out to South Florida's youth with its recently launched Student of the Week program, which recognizes students from elementary schools in Miami-Dade County's Public School System for their outstanding academic achievements.
In an effort to deliver quality programming and news that's educational and informative to Hispanics nationwide, Radio Unica Communications Corp. announced that it will broadcast the President's weekly radio address via its network starting Saturday, May 5 at 3:00 p.m. (EST).
Hispanic Broadcasting Corporation announced that it has entered into an agreement to acquire the broadcast license of an FM radio station broadcasting at 106.5 MHz, serving the Houston market from KQQK, Inc., a subsidiary of Houston-based El Dorado Communications Inc., for $80 million in cash.
Arbitron Inc. announced that it has expanded its Worldwide Portable People Meter (PPM) marketing team with a new addition to the team and two promotions.
When compared to the same month a year ago, local advertising revenues for Radio were down only 2% in February, compensating somewhat for a 20% drop in national dollars. Combined local and national ad sales declined 6%, in contrast to the soaring 22% increase of February 2000.
Washington DC based Hispanic Radio Networks announced that Bill Richardson - who previously was the Energy Secretary for the U.S. Department of Energy will be joining their Board of Director. Mr. Richardson is of Hispanic decent.
Interep released a new research report today entitled, "The Teen Market/ Targeting Generation Y: Marketing Facts and Media Choices." The report shows that teens, now a coveted target for a variety of advertisers, exert control over billions of dollars each year on everything from clothing and CDs
sHispanic Broadcasting Corporation announced the appointment of Ken Christensen as vice president and general manager, effective May 14, 2001, of KLVE-FM, KTNQ/KRCD/KRCV-FM, and KSCA-FM, all serving the Los Angeles market.
