Radio

The Radio Advertising Bureau (RAB) has recently concluded its annual NTR survey to determine how Radio stations across the country are pursuing Non-Traditional Revenue (NTR).

The nation's sluggish economy put a strain on Radio ad sales for March, yet local numbers were only marginally affected, dipping 6% while national revenues dropped 23% from the same month a year ago. On a combined basis, local and national dollars were off 10% during March.

Latino Broadcasting Company will broadcast President George W. Bush's Spanish-language radio address at 10:30 AM, this Saturday, May 5th.

Radio Unica 1210 AM (WNMA) is reaching out to South Florida's youth with its recently launched Student of the Week program, which recognizes students from elementary schools in Miami-Dade County's Public School System for their outstanding academic achievements.

Hispanic Broadcasting Corporation announced that it has entered into an agreement to acquire the broadcast license of an FM radio station broadcasting at 106.5 MHz, serving the Houston market from KQQK, Inc., a subsidiary of Houston-based El Dorado Communications Inc., for $80 million in cash.

Alfredo Alonso - President of Mega Communications, Inc. has announced the following promotions and additions to the Mega Communications' team.

Washington DC based Hispanic Radio Networks announced that Bill Richardson - who previously was the Energy Secretary for the U.S. Department of Energy will be joining their Board of Director. Mr. Richardson is of Hispanic decent.