Following its recent acquisition of two leading event marketing companies, Relay Sports and Event Marketing has made another aggressive move: the creation of a Hispanic marketing specialty area led by new hire Paul Stringer.
Univision's KMEX-TV in Los Angeles scored a huge audience for its live broadcast of the Final Match of the 2002 World Cup between Brazil and Germany on Sunday morning, June 30th. Despite its early morning broadcast, the match posted a 5.8 NSI household rating/30 share between 4:00 a.m.
Univision Communications Inc. announced that according to Nielsen Media Research, Univision's telecast of the final 2002 FIFA World Cup match on Sunday, June 30th from 7-9:00 a.m. EST/4-6:00 a.m. PST between Brazil and Germany made
McCann Pulse, the consumer insight network of McCann-Erickson WorldGroup, has been observing the viewing rituals of World Cup fans across the globe during the past two weeks to uncover the impact that the sometimes quirky fan behavior has on media, local businesses and the daily lives of consumer
Although the teams competing in the World Cup final are the usual suspects -- Germany and Brazil -- global viewership of the match may be more unusual, as women's interest in the World Cup appears to have risen this year, a McCann-Erickson study finds.
Fútbol de Primera, the owners of the exclusive U.S. radio rights in all languages for the 2002 FIFA World Cup and owners of the exclusive U.S. Spanish-language radio rights for the 2006 FIFA World Cup, announced today that it has acquired
Univision Communications Inc. announced that coast to coast, sports enthusiasts are trading sleep for soccer, watching Univision and TeleFutura Networks' broadcasts of the 2002 FIFA World Cup games in record numbers.
According to a newly released TeleNacional poll by Strategy Research Corporation among 302 Hispanics nationwide, the average Hispanic will be watching the World Cup, will watch it in Spanish, and believes that Argentina will win the Cup.
MLB Advanced Media, LP (MLBAM), the interactive media and Internet Company of Major League baseball, announced that its radio station, MLB Radio, will once again provide the only live broadcast of the First-Year Player Draft.
Fox Sports World and Fox Sports World Español will each dedicate more than 100 hours of original programming specific to the highly anticipated 2002 FIFA World Cup on Ticket to Asia and Boleto a Asia, respectively, beginning May 31.
Major League Baseball Properties (MLBP) debuted the first issue of this year's Major League Baseball En Español, a bilingual (Spanish and English) magazine geared directly to the Latino community, on Sunday, April 7 in conjunction with the opening week of the 2002 Major League Baseball season.
Major League Baseball's 30-team Opening Day rosters, which consist of 25-man rosters and disabled lists, included 222 players born outside the 50 United States. These players represent 15 foreign countries and Puerto Rico.