The New York Latino Film Festival (NYLFF), the nation’s premier and most diverse Latino film festival, and a touchstone of the nation’s thriving multicultural cinematic movement, kicks off its16th edition on Monday, August 12th. The festival will feature more than 83 films representing 10 countries, spanning all genres including features, shorts, documentaries, web series and experimental films starring, about and for the U.S. Latino community.

Haim Saban, Chairman of Saban Capital Group, announced he will invest $500 million into the music industry and partner with seasoned music executive Gustavo Lopez to lead Saban Music Group.

The IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than $75,000. In addition, direct-to-consumer (DTC) buyers use their favorite brands as vehicles for self-promotion, with twice as many compared to incumbent brand-only shoppers saying that they choose brands to express “who I am.”

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

 

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does virtual brand ambassador cross over into brand deception?  by Nigel Hollis

In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales.

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

As the share of Americans who say they own a smartphone has increased dramatically over the past decade – from 35% in 2011 to 81% in 2019 – a new Pew Research Center survey finds that the way many people choose to go online is markedly different than in previous years.

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.

The Puerto Rican filmmaker Yael Deynes is in the editing phase of Our Stories – Nuestras Historias, project that many consider will be his masterpiece.  "For us Puerto Ricans, Hurricane Maria was and is, the bullet that we could not recover from ourselves. For two weeks I suffered the anguish of not knowing if my mother was dead or alive. I realized that I was not alone and my uncertainty, pain, and despair, along with thousands of others, became known to the world"  said Deynes who is the author, creator, and director of the film.

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