Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

Twentieth Century Fox is having an open casting call in Orlando for the lead roles in “West Side Story,” a new film version of the Broadway musical to be directed by Oscar-winning filmmaker Steven Spielberg.

As economies in the region begin to recover—coupled with presidential elections and the World Cup—total media ad spending will grow 8.7% this year to $38.04 billion.

The other week I was involved in a little email exchange with my colleagues about the power of social influence. As usual I was getting boxed into the Luddite corner until I realize that what was worrying me was the apparent assumption that social influence was universal and all powerful. If so, I beg to differ.  by Nigel Hollis

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Social platforms can be discovery vehicles, but getting a consumer to click on an ad—and ultimately buy something directly from it—isn't easy.

If you believe ads are becoming more invasive, you're not alone.

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.

Though some people prefer to enter the supermarket armed with a detailed grocery list, an attractive coupon can trigger impulse purchases, and encourage consumers to buy something they may have otherwise not.

Every four years, a large contingent of Americans develops an interest in soccer — and advertisers sit up and take notice. This year, although the U.S. didn’t qualify for the World Cup, there’s still a great opportunity for advertisers to reach out to another vital demographic — U.S. Hispanics.

If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd, affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional hearing on consumer data privacy slated for later this month.  by Joe Mandese

Pages