HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

 

 

 

Univision Communications Inc. (UCI) launched its third annual multiplatform initiative “Todo Es Posible- Unidos a través de nuestras historias” (Everything is Possible- United Through Our Stories). This year, the campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés.

First the good news: Contrary to a common factoid (can we call it a faketoid?) teenagers — and, in fact, all humans — do not really have attention spans shorter than those of goldfish.

Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory—this disruption is affecting where investment in sports is coming from, how sports content is created and distributed, and changing the dynamics of relationships between rights holders, sponsors and fans.

This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives

Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.

Azteca America, debuts “Knockout Azteca”, a reality show that brings together international boxing legends to train nine boxers in the hope of turning one of them into a contender for the World Boxing Association (WBA). The reality show premieres this Friday, March 24 at 10 pm/ 9 C.

Marketers are true believers when it comes to influencers, and many continue to spend big—investing anywhere from $5,000 to upward of $100,000 on a single campaign.

This document presents guidelines for the measurement of digital location-based advertising including measurement or attribution of device and user location for physical visitation and advertising exposure (including static devices such as desktop PCs, connected TVs, OTT devices, as well as mobile devices such as tablet, smartphones, etc.) as well as place measurement as a reference point for physical visitation and location-based targeting.

Clients have started thinking about 2018, even though 2017 only just started. I know it seems crazy, but keep in mind, national retail and promotional partnerships require significant lead time. Meaning, as a marketer, if you want to do a promotion around next year’s big soccer tournament, you need to start thinking about it today. Yes, I’m referring to the World Cup. We are about 15 months away from Russia 2018, with soccer qualifiers and lead-up tournaments already in the works.  by Roberto Siewczynski / Epsilon

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.  But something more critical to consider is how will your campaign impact the business? How do you determine a campaign’s real social media ROI? Let’s shed the vanity metrics and get down into the nitty-gritty of what really drives business growth.

RadiumOne released "The Impact of Mobile Signals on the Consumer Journey," a report in conjunction with the Mobile Marketing Association.

Major League Soccer and Univision Deportes announced a collaboration with Facebook to live stream a full slate of regular season matches on the social network.

My discomfort with programmatic is driven by its similarities with the business model of legacy ad networks.  The former was built on the premise of mistruths and arbitraging.  

Perceived social isolation (PSI) is associated with substantial morbidity and mortality. Social media platforms, commonly used by young adults, may offer an opportunity to ameliorate social isolation.

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