PACO Collective (PACO) announced that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

Westwood One and the NCAA announced it will broadcast the 2017 NCAA® Men’s Final Four in Spanish, the Championship’s first-ever Spanish language broadcast on any platform.

Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.

Seven in 10 US internet users will use social media regularly in 2017, according to eMarketer’s latest forecast. However, the ways in which social media users connect with friends, family members—and, of course, brands—vary greatly depending on the user’s age.

Like any art form, movies are a mirror of our society. And as the U.S. continues to evolve into a minority-majority nation, studios are challenged to produce stories that reflect the changing faces of American moviegoers. By Hilary Dubin / Univision Insights

An October 2016 Influenster survey, which polled US influencers who are heavy users of at least two social networks, found that 93% of respondents ages 14 to 18 watch product reviews on YouTube, compared to 86% of overall influencers.

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You groan and turn the volume down, but you’ve missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment.

We’re over a decade into the social media era and it’s still the Wild West out there, with all kinds of criminal activity going basically unchecked.

What if radio produced a video this professional and every station in America pushed it out via social media? Or a new one every month with different on-air talent and successful advertisers and happy listeners. Pretty powerful. Here’s what Spotify is doing to promote The Power of Audio.

The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.

UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.

As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity.  Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?

“What’s next?” That question drives our industry every day. Answering it isn’t easy. You don’t get there using conjecture or assumptions—you get there using passion, precision, experience and rigorous science. And when it comes to measuring the breakneck evolution of social media—answering the question can be as difficult as it is vital. But when you take a closer look at up-to-the-minute social media data, the direction forward snaps into focus.

Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising on a platform they consider risky

Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear puff of smoke is the highest it's been since 1953. This in the same week that Marc Pritchard, the global brand building officer from P&G, made waves by announcing that P&G, in effect, had moved the hand of the ad-spend doomsday clock to 12. High noon!

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