Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does virtual brand ambassador cross over into brand deception?  by Nigel Hollis

In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales.

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

As the share of Americans who say they own a smartphone has increased dramatically over the past decade – from 35% in 2011 to 81% in 2019 – a new Pew Research Center survey finds that the way many people choose to go online is markedly different than in previous years.

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.

The Puerto Rican filmmaker Yael Deynes is in the editing phase of Our Stories – Nuestras Historias, project that many consider will be his masterpiece.  "For us Puerto Ricans, Hurricane Maria was and is, the bullet that we could not recover from ourselves. For two weeks I suffered the anguish of not knowing if my mother was dead or alive. I realized that I was not alone and my uncertainty, pain, and despair, along with thousands of others, became known to the world"  said Deynes who is the author, creator, and director of the film.

Marketers should use all the tools of social to connect with their audiences

Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and her protege James Charles. Bypassing the rather complex details, the debacle ensued after Charles posted an Instagram ad for SugarBearHair vitamins, a direct competitor of Westbrook's Halo Beauty vitamins.

At the end of 2017, Adobe published a report showing that almost two-thirds (62 percent) of marketers planned to take all their programmatic media buying in-house by 2022, with the remaining 38 percent planning to take some elements of programmatic under direct control in the same period. A 2018 ANA report showed a similar effect from in-housing. The ANA's "The Continued Rise of the In-house Agency" report, which replicated and updated similar studies from 2013 and 2008, found that the number of advertisers with in-house agencies has grown substantially, standing today at 78 percent of brands, compared to 58 percent five years ago and just 42 percent a decade back. Sixty-five percent of advertisers said that the in-house agency workload had grown "substantially" in the past year.

After the giant success of the FIFA Men’s World Cup in 2018, Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™ and 2019 Copa America, revealed more details around its digital coverage plans for both tournaments.

In Vietnam, about half of adults say social media are at least somewhat important for keeping up with political news and other developments. Above, Vietnamese activist La Viet Dung has alleged Facebook may be helping to suppress online dissent.

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