MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.

The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.

When it comes to shopping, social media seems to have somewhat limited influence on parents' purchasing behavior—but they’ll use it (and other online resources) for research.

The potential applications for 5G have the mobile market abuzz as many wonder how the network’s faster speeds and lower latency will revolutionize the industry. Each “G” iteration came with its own unique values … 1G brought us voice, 2G messaging, 3G the Web, and 4G unleashed video, so what about 5G? See predictions for what it will—and won’t—do.

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

The global entertainment market reached $96.8 billion in 2018 – a nine percent increase over 2017 – according to new, combined theatrical and home entertainment data released by the Motion Picture Association of America (MPAA). The 2018 global box office grew to $41.1 billioni, while global home entertainment increased by 16 percent over 2017 levels to reach $55.7 billion.

The research revealed the human brain needs 400 milliseconds (or 4/10th of a second or less than ½ second), to engage with mobile advertising and trigger an imprint, positive or negative. This means consumer time and attention can´t be taken for granted. Essentially, by the time a consumer blinks, their brain has already seen and processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response (under 7/10ths of a second).

Telemundo Deportes announced it launched the first-ever Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions.

As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), announced the results of a Cognition Neuroscience Research project. In collaboration with The Advertising Research Foundation (The ARF) and Neurons Inc., the MMA set out to understand how consumers process information in a mobile environment.

Football fever is spreading across the U.S. and it’s come a long way since the days when soccer was primarily a participation sport for kids or a phenomenon to be exposed to during international travel.

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

For the first time in broadcast history, the FIFA Women's World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women's World Cup will air on Spanish Radio this summer.

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

Lionsgate and Hemisphere Media Group announced that their premium Spanish-language streaming service PANTAYA is set to launch its first-ever original scripted series “El Juego de las Llaves” (The Game of Keys) this fall.

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