Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

Telemundo Deportes will present the Spanish-language coverage ever of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2. The production team will be based in Russia marking the first time ever that coverage of all FIFA Confederations Cup matches will be produced live from all venue cities.

The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.  By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

Reaching for a mobile device while waiting for coffee or watching TV has become common practice for most people. In fact, one of the most popular smartphone pastimes among users is simply looking for an activity on their smartpho

Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.

Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly. 

The NBA has a ripe opportunity with its ever-growing Hispanic audience by expanding their reach to sports-crazed fans. By solidifying their hold on the Hispanic community, they are in prime position to have a large influx of diehard fans for generations to come.   Courtesy of Lopez Negrete Communications Inc.

Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood.  By Ozzie Godinez - CEO and Co-Founder at PACO Collective

Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).

Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.

Telemundo Deportes trevealed its team of presenters and commentators for its upcoming coverage of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2.

Until recently, social-media influencer marketing has looked a bit like the Wild West (with better teeth),@ but it looks like the sheriff is coming to town.

In this report, they examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.

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