Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing.  By Laura Beaudin, Wendy Grad, Elizabeth Spaulding and John Grudnowski

Sports have always been associated with emotional exchanges.

To complement ESPN Deportes’ coverage of the NBA during Christmas Day and in an effort to serve a broader Hispanic audience, ESPN2 will simulcast ESPN Deportes’ Spanish-language coverage of the L.A. Clippers vs. Los Angeles Lakers as the two teams meet for the first time this season, live at 10:30 p.m. ET.

Social media is a major player in the most important conversations in media and marketing—including hot-button topics such as attribution, live streaming, digital video advertising and messaging.

Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.

From conversations on the go to checking in on social media to navigating to destinations near and far, the accessibility of Smartphones has transformed how we live, work, and play.

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned within the world of digital advertising. While this boom is providing exciting opportunities for brands to reach many Americans, the mobile ad market’s rapid growth has raised questions as well, particularly around reaching the right consumers.

Radio-style services are amping up their streaming offerings to give users control over what they listen to; at the same time, streaming services are pushing to provide more programmed experiences for users, who don’t always want to create their own playlists.

The effort we put into our content is changing, and so is the content we create. The pace of that change is accelerating. The purpose of this research is to track those changes.

Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars. Data has now become a huge, often costly, obstacle for consumers to overcome.

Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.

Social media has evolved far beyond its media roots into a robust engagement platform that has deep implications for brands.

In 2016, consumer packaged goods and consumer products advertisers in the U.S. will spend $5.97 billion on digital marketing, an 18.2% increase over last year. And why not: market research company IRI reports that 76% of CPG shopping trips start online, and many consumers continue researching products and comparing prices on smartphones while in the shopping aisles. Consequently, brands are targeting 60% of their digital spend to mobile devices.

Many kids become internet users before they learn how to walk. But even as the age at which kids get a smartphone creeps downward, most lack one of their own, as explored in a new eMarketer report, “US Kids and Digital: Gauging How Digital These Digital Natives Really Are”.

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