Around the middle of 2017, Nielsen polled over 2,000 monthly multicultural YouTube users. The results were consistent with what we learned from our Hispanic Millennial Project Study and We Are Gen Z Report: Multicultural consumers want more messages tailored to them. They are going to YouTube to find representation and inclusion.  by Karla Fernandez Parker

The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that happens behind the scenes: it’s a competition between brands to outfit and sponsor each national team.  By Vicente Navarro, partner and vice president of business development at AC&M Group

Telemundo Deportes wraps up its coverage of the 2017-18 NFL season presenting the exclusive Spanish-language telecast of Super Bowl LII, live from U.S. Bank Stadium in Minneapolis, MN.

Google and Facebook's grip on the digital advertising ecosystem also extends soundly into the realm of digital video, according to new research from Wyzowl.

Marketers today need fast feedback on whether their campaigns are likely to succeed or not. While automated pre-testing provides the opportunity to anticipate how well a campaign will perform, many will still want to check whether the in-market performance is on track for success and properly analyzed search and social data can help provide that feedback.  by Nigel Hollis

In the latest episode of "Behind the Numbers," eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.

A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there’s a downside to always being authentic, because that can lead to incredible rudeness.  How do you balance “being yourself” with being professional in the workplace?

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world.  by Nigel Hollis

Despite reporting strong financial growth and making attempts to expand its offerings beyond social media, the platform came under increasing fire from several quarters for various reasons, among them allowing offensive content to flourish and facilitating the purchase of discriminatory advertisements.

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.

Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.

ESPN will air all eight matches of the 2018 Florida Cup (January 10-20, 2018) across its family of networks in the following regions: the United States (ESPN Deportes), Mexico and Central America, Caribbean Islands, South America (except for Brazil) and  for the first time since 2015, Oceania.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

 

 

 

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