Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

The growing popularity of social media took an unusual turn and has become one of the most effective advertising platforms.

The First Division Soccer Tournament Semi-finals and Finals of El Salvador, Honduras and Costa Rica will air exclusively in the U.S. on CentroAméricaTV.

The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment. So what do the negative perceptions caused by consumers encountering offensive content mean for brands and the platforms that carry their advertising?

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.”

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

Twitter is a modern public square where many voices discuss, debate and share their views. Media personalities, politicians and the public turn to social networks for real-time information and reactions to the day’s events. But compared with the U.S. public overall, which voices are represented on Twitter?

After more than a decade of studying the spread and impact of digital life in the United States, Pew Research Center has intensified its exploration of the impact of online connectivity among populations in emerging economies – where the prospect of swift and encompassing cultural change propelled by digital devices might be even more dramatic than the effects felt in developed societies.

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.

The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.

When it comes to shopping, social media seems to have somewhat limited influence on parents' purchasing behavior—but they’ll use it (and other online resources) for research.

The potential applications for 5G have the mobile market abuzz as many wonder how the network’s faster speeds and lower latency will revolutionize the industry. Each “G” iteration came with its own unique values … 1G brought us voice, 2G messaging, 3G the Web, and 4G unleashed video, so what about 5G? See predictions for what it will—and won’t—do.

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

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