FIFA has awarded Brazil's leading sports marketing agency, Traffic Sports Marketing, the global marketing and commercialization rights for soccer's Club World Championship. This is the first time FIFA has awarded the marketing and commercialization rights to a third party on a global basis.

MAXX International Inc. acquired the global rights of intellectual and material properties of faith, and Telstar International Inc.

Nielsen//NetRatings reports that Miami, Cincinnati and Houston had the highest percentage of streaming media consumption in December 2000. Miami was No. 1 with 43 percent or 506,000 Web surfers accessing streaming media content from home.

La Opinión has named Ricardo Nieto as the new Marketing Manager for the publication. Nieto is responsible for the newspaper's overall marketing initiatives including advertising, promotions, market research and direct marketing.

Terra Lycos announced the launch of three new services on as part of its growing U.S. Spanish-language offerings. The new services are the Tripod homepage building site, Instanterra instant messenger service and Disco Virtual file storage service.

Adolfo Aguilar, Jr., president/CEO, and Gisela Girard, chief operating officer, and co-owners of Creative Civilization ­ An Aguilar Agency, have been named to the advisory committee of "Latino USA", the Radio Journal of News and Culture, which is distributed by National Public Radio (NPR).

Latina Media Ventures (LMV), publisher of

The Cabletelevision Advertising Bureau launched its online Multicultural Resource Center at

Consumers have fundamentally changed how they use portals, treating them as destinations, rather than as gateways to other sites, according to a new study from Booz·Allen & Hamilton.

Jupiter Media Metrix announced that small and fragmented wireless and interactive television audiences in the U.S. will limit advertising opportunities on post-PC platforms, making them secondary digital marketing vehicles.

Digital cable and Direct Broadcast Satellite (DBS) customers say that they are watching three to four more hours of TV per week than analog cable TV customers, according to new CTAM research.

It may be a case of looking, and researching, before leaping.

Napster made public the business model that it has been presenting to major labels for the last six months in an effort to settle their dispute and end the industry's effort to shut Napster down in court. has arrived to Puerto Rico with the official launch of its local site. is the exclusive on-line application channel for tickets to the 2002 FIFA World Cup Korea/Japan.

For the first time in history every football fan in the world has an equal opportunity to buy tickets for the FIFA World Cup.

There are two basic types of tickets: