The introduction of the Internet gave rise to a new advertising medium. In comparison with other media the Internet offers better measuring tools in which to quantify exposure, impact, and effectiveness of advertising campaigns.
According to Nielsen's Los Angeles Hispanic Station Index (NHSI) ratings service, Telemundo's L.A. owned and operated station KVEA-TV finished 2000 as it had been building all year long, with major ratings gains against Univision owned and operated KMEX-TV.
With a remarkable six nominations in two separate categories - Tropical and Pop -- Latin boy band Son by Four is poised to become a big winner of next month's 13th annual Premio Lo Nuestro a la Música Latina, to be held at Miami's James L. Knight Convention Center.
Fox Sports World and Fox Sports World Español will bring televised coverage of the 52nd Caribbean World Series to the U.S. next month when the Series gets underway. Telecasts of the Caribbean World Series will be offered in Spanish on Fox Sports World Español and in English on Fox Sports World.
Azteca America Incorporated announced the appointment of Gerald Linehan as executive vice president of national spot sales. This announcement was made by Peter Chrisanthopoulos, president and chief operating officer of Network and Spot Sales and Marketing for Azteca America.
Worldwide service revenues for fixed wireless will be worth over $41 billion in five years time, according to a new report by ARC Group. Its strategic worldwide market analysis provides a thorough country-by-country assessment of spectrum allocations and market projections.
Verizon Communications announced it has completed its purchase of OnePoint Communications Corp., a leading provider of packaged data and voice telecommunications services to apartment buildings and condominiums.