The introduction of the Internet gave rise to a new advertising medium. In comparison with other media the Internet offers better measuring tools in which to quantify exposure, impact, and effectiveness of advertising campaigns.

Valiente magazine begins 2001 by becoming Dallas and Fort Worth's first Latino lifestyles monthly magazine to be available on newstands.

According to Nielsen's Los Angeles Hispanic Station Index (NHSI) ratings service, Telemundo's L.A. owned and operated station KVEA-TV finished 2000 as it had been building all year long, with major ratings gains against Univision owned and operated KMEX-TV.

With a remarkable six nominations in two separate categories - Tropical and Pop -- Latin boy band Son by Four is poised to become a big winner of next month's 13th annual Premio Lo Nuestro a la Música Latina, to be held at Miami's James L. Knight Convention Center.

Entravision Communications Corporation announced that Jeffery A. Liberman has been promoted to President of the Radio Division. He was previously the Chief Operating Officer of the Radio Division. Mr.

Telemundo Network has promoted Steve Mandala and Craig Geller to Senior Vice Presidents of Network Sales, announced Stephen J. Levin, Executive Vice President of Telemundo.

Fox Sports World and Fox Sports World Español will bring televised coverage of the 52nd Caribbean World Series to the U.S. next month when the Series gets underway. Telecasts of the Caribbean World Series will be offered in Spanish on Fox Sports World Español and in English on Fox Sports World.

Azteca America Incorporated announced the appointment of Gerald Linehan as executive vice president of national spot sales. This announcement was made by Peter Chrisanthopoulos, president and chief operating officer of Network and Spot Sales and Marketing for Azteca America.

The Radio industry will continue to grow in ad revenue between 7.5 and 8% in 2001, predicted Gary Fries, President & CEO of the Radio Advertising Bureau (RAB).

Worldwide service revenues for fixed wireless will be worth over $41 billion in five years time, according to a new report by ARC Group. Its strategic worldwide market analysis provides a thorough country-by-country assessment of spectrum allocations and market projections.

U.S. Internet search engine AltaVista Co. set up its first local language Web site in Brazil as the first step in a $20 million to $30 million investment push in Latin America.

List-Universe.com, The Email List Owner and Ezine Publisher Resource Network, announced the results of the first study on email newsletter advertising.

El Sitio, Inc. received Yahoo! Internet Life's top award in the Latino community category in the magazine's "100 Best Sites for 2001" rankings.

Verizon Communications announced it has completed its purchase of OnePoint Communications Corp., a leading provider of packaged data and voice telecommunications services to apartment buildings and condominiums.

Consolidation among cable system operators and the increasing availability of new services, such as digital basic, video-on-demand, and interactive TV, will push the number of U.S.

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