The Internet Advertising Bureau commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study in order to help value the advertising impact of online communications, since much of what is known and predicted about the medium is within the context of direct marketing.

The Mexican National Soccer Team (MNST) announced a broad partnership with U.S. national Spanish-language television network Telemundo to broadcast all of the Mexican National Team's exhibition and official games.

International soccer legend Hugo Sanchez has joined Radio Unica's sports team. Effective January 2001, Hugo Sanchez will provide commentary and analysis for the network's special World Cup programming and its exclusive broadcast of major soccer tournaments.

Azteca America Incorporated announced that it has received final approval from the Federal Communications Commission for the construction of KIDN-TV/Channel 54, a full-power analog television station that secures Azteca America's entry into Los Angeles, the number one Hispanic market in the U.S.

For more information:

Juan Montenegro
Director of Sales
Amigo Broadcasting Company
Phone 806 355 1044
jmontenegro@rodcom.com

Entravision: Networking the Hispanic Market

* Entravision operates the largest centrally programmed Spanish-language Radio network in the United States.

* Entravision serves 24 markets via 54 owned and
operated stations.

To view Hoy website CLICK below:

http://www.holahoy.com

Call Steve Mandela, EVP Sales at 212-664-3599

“Chespirito” The legendary actor “Little Shakespeare,” better-known as Chespirito, hosts this comedy program that features some of the best Hispanic comedians of all time in a hilarious hour of skits and sketches. (Monday – Friday, 6:00 p.m.-7:00 p.m. ET/PT)

Late Fringe

“Qué Locura” Each week, the biggest celebrities in Latin entertainment get caught up in some of the most embarrassing, and often unflattering, hidden camera situations imaginable. (Weekend, Daytime)

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